CIS 105 Microsoft Lecture Notes
CIS 105 Microsoft Lecture Notes CIS 105
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This 0 page Class Notes was uploaded by Brigette Maggio on Monday January 4, 2016. The Class Notes belongs to CIS 105 at Arizona State University taught by Wood, McCarthy in Fall 2015. Since its upload, it has received 62 views. For similar materials see Computer Appls&Info Technology in Computer Information Systems at Arizona State University.
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Date Created: 01/04/16
ClS10510115 Week of Microsoft Michael Palermo MS Evangelist Dream vsRea What you think is relevant vs what s important to them Measures of App Marketing Success ratings number of downloads purchases reviews Beyond Money learning brand recognition experience can lead to other opportunities Know your Competition and Trends Platforms ls there an app like yours on all platforms What are the popular apps in that genre on each platform Gaps are opportunities Pecuiarity By evaluating reviews amp comments what do people like or dislike Have you used the competition s app yourself Know what your differentiator is Pricing How do your competitors monetize basically upfront prices are a barrier to entry Make a Statement Determine what your app is best at Target your Audience 2 categories purchaser and user most cases are the same person defines how you target your audience Monetization Strategy free purchase time trial of app timed features inapp purchases amp consumables 3rd party commerce engines ads ad sharing networks App Store Optimization Visual Critical Marketing the more screen capture the better logos icons and title artwork should be qualitybranded overall description of app should scream out to your target audience screencaptures best at story App Store Optimization Search Strategy Take your time Be thoughtful and complete filling out keywords What are competitor or complementary apps using cite your successful competitors cite successful complementary apps Ratings and Reviews What motivates you to rate an app What motivates you to do a review negative experiences are motivators or bribery use strategically prompt users to rate and review Examples Candy Crush Sage amp Civilization App Store Optimization Release Timing Optimal Times for new releases or major updates release your app or updates on Thursday Friday or holidays target marketing to commence upon public release Twitter Facebook etc DON T EXPECT INSTANT SUCCESS Why more analytics What is happening right now Why are people using your app Analytics Outside the Box implementing 3rd party analytics in your app can provide you realtime information on data that matters to you
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