Set Five Psy 271
Popular in Psychology of Human Diversity
Popular in Psychlogy
This 2 page Class Notes was uploaded by KatieAlbritton on Tuesday January 5, 2016. The Class Notes belongs to Psy 271 at University of North Carolina - Wilmington taught by Dr. Jackson in Fall 2014. Since its upload, it has received 11 views. For similar materials see Psychology of Human Diversity in Psychlogy at University of North Carolina - Wilmington.
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Date Created: 01/05/16
Set Five: Attitudes, Evaluations, and Behavior Katie Albritton Study Soup Attributions and Stereotypes The general tendency to make internal attributions about the behaviors of others (actorobserver bias) may be heightened because of stereotypes. Our attributions = situational Attributions of others = their fault If a person's characteristics are inextricably tied to group membership, then people will be more likely to observe their attributions to internal attributions. Attitudes and Our Lives Attitudes represent the way that our evaluation of objects affects our behavior, beliefs, and emotions. They are critical to our response to people, places, and things. They are at the centerpiece of marketing, advertising, social marketing, health and environmental education, propaganda, and political manipulation. Definition of Attitudes Traditional definitions involved our beliefs, feelings, and behavior towards an object. The problem is that they are not correlated Evaluation of various aspects of our social world. Functions of Attitudes Knowledge: schemas for organizing social information May express general affect from a genetic predisposition Supports our desire to be right (social comparison) increases selfesteem Express our values and identity Predict others behavior from our knowledge Supports ego defense: especially reactance Supports prejudices Prejudice represents a series of negative attitudes held toward people Dimensions of Attitudes Direction Magnitude or extremity Strength, importance, accessibility, extremity, acquisition through experience, relevance Level of ambivalence Embededness or centrality Implicit or self reported (explicit) Nonconscious vs self reported Dual Processing Models of Attitude Controlled processing of self reported attitudes tend to be more accessible to consciousness but slower and requiring more cognitive capacity. Automatic or implicit attitudes are more emotion based and less conscious. They allow for quick processing of information. Self reported attitudes were historically the most heavily studied. We need both types of attitudes to survive. IAT test (Implicit Association Test) measures implicit attitudes. Attitudes and Behavior Specificity of attitudes and the number of attitudes affecting an object. Salience or accessibility Strength: importance, extremity, knowledge Attitudes formed by experience Behavior expressed in public with normative support Few barriers to enacting behavior Imperfect relationship between attitude and behavior AttitudeBehavior Link Conscious reasoned actions Automatic implicit associations of attitude Time pressure, cognitive overload, low evaluation of importance, habitual responses tend to push for automatic processing. Theories of Reasoned Action and Planned Behavior Attitudes toward specific behavior Subjective norms and motivation to comply Perceived behavioral control and chances of reaching goals implied by the behavior If positive results in behavioral intent Attitudes to Behavior Process Model Is an implicit, non conscious process where an event activates perceptions Attitudes shape our behavior by influencing how we interpret events
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