New User Special Price Expires in

Let's log you in.

Sign in with Facebook


Don't have a StudySoup account? Create one here!


Create a StudySoup account

Be part of our community, it's free to join!

Sign up with Facebook


Create your account
By creating an account you agree to StudySoup's terms and conditions and privacy policy

Already have a StudySoup account? Login here

Set Five

by: KatieAlbritton
GPA 3.7

Preview These Notes for FREE

Get a free preview of these Notes, just enter your email below.

Unlock Preview
Unlock Preview

Preview these materials now for free

Why put in your email? Get access to more of this material and other relevant free materials for your school

View Preview

About this Document

These notes discuss attitudes and how they influence behavior.
Psychology of Human Diversity
Dr. Jackson
Class Notes
attitudes, behavior
25 ?




Popular in Psychology of Human Diversity

Popular in Psychlogy

This 2 page Class Notes was uploaded by KatieAlbritton on Tuesday January 5, 2016. The Class Notes belongs to Psy 271 at University of North Carolina - Wilmington taught by Dr. Jackson in Fall 2014. Since its upload, it has received 11 views. For similar materials see Psychology of Human Diversity in Psychlogy at University of North Carolina - Wilmington.


Reviews for Set Five


Report this Material


What is Karma?


Karma is the currency of StudySoup.

You can buy or earn more Karma at anytime and redeem it for class notes, study guides, flashcards, and more!

Date Created: 01/05/16
Set Five: Attitudes, Evaluations, and Behavior Katie Albritton Study Soup Attributions and Stereotypes The general tendency to make internal attributions about the behaviors of others (actor­observer bias) may be heightened because of stereotypes.  Our attributions = situational Attributions of others = their fault If a person's characteristics are inextricably tied to group membership, then people will be more  likely to observe their attributions to internal attributions. Attitudes and Our Lives Attitudes represent the way that our evaluation of objects affects our behavior, beliefs, and  emotions.  They are critical to our response to people, places, and things.  They are at the centerpiece of marketing, advertising, social marketing, health and  environmental education, propaganda, and political manipulation.  Definition of Attitudes Traditional definitions involved our beliefs, feelings, and behavior towards an object.  The problem is that they are not correlated  Evaluation of various aspects of our social world.  Functions of Attitudes Knowledge: schemas for organizing social information May express general affect from a genetic predisposition Supports our desire to be right (social comparison) increases self­esteem Express our values and identity Predict others behavior from our knowledge Supports ego defense: especially reactance Supports prejudices Prejudice represents a series of negative attitudes held toward people Dimensions of Attitudes Direction Magnitude or extremity Strength, importance, accessibility, extremity, acquisition through experience, relevance Level of ambivalence Embededness or centrality Implicit or self reported (explicit) Nonconscious vs self reported Dual Processing Models of Attitude Controlled processing of self reported attitudes tend to be more accessible to consciousness but  slower and requiring more cognitive capacity.  Automatic or implicit attitudes are more emotion based and less conscious. They allow for  quick processing of information.  Self reported attitudes were historically the most heavily studied.  We need both types of attitudes to survive.  IAT test (Implicit Association Test) measures implicit attitudes. Attitudes and Behavior Specificity of attitudes and the number of attitudes affecting an object. Salience or accessibility Strength: importance, extremity, knowledge Attitudes formed by experience Behavior expressed in public with normative support Few barriers to enacting behavior Imperfect relationship between attitude and behavior Attitude­Behavior Link Conscious reasoned actions Automatic implicit associations of attitude  Time pressure, cognitive overload, low evaluation of importance, habitual responses tend to  push for automatic processing.  Theories of Reasoned Action and Planned Behavior Attitudes toward specific behavior Subjective norms and motivation to comply Perceived behavioral control and chances of reaching goals implied by the behavior  If positive results in behavioral intent  Attitudes to Behavior Process Model Is an implicit, non conscious process where an event activates perceptions Attitudes shape our behavior by influencing how we interpret events


Buy Material

Are you sure you want to buy this material for

25 Karma

Buy Material

BOOM! Enjoy Your Free Notes!

We've added these Notes to your profile, click here to view them now.


You're already Subscribed!

Looks like you've already subscribed to StudySoup, you won't need to purchase another subscription to get this material. To access this material simply click 'View Full Document'

Why people love StudySoup

Jim McGreen Ohio University

"Knowing I can count on the Elite Notetaker in my class allows me to focus on what the professor is saying instead of just scribbling notes the whole time and falling behind."

Anthony Lee UC Santa Barbara

"I bought an awesome study guide, which helped me get an A in my Math 34B class this quarter!"

Steve Martinelli UC Los Angeles

"There's no way I would have passed my Organic Chemistry class this semester without the notes and study guides I got from StudySoup."


"Their 'Elite Notetakers' are making over $1,200/month in sales by creating high quality content that helps their classmates in a time of need."

Become an Elite Notetaker and start selling your notes online!

Refund Policy


All subscriptions to StudySoup are paid in full at the time of subscribing. To change your credit card information or to cancel your subscription, go to "Edit Settings". All credit card information will be available there. If you should decide to cancel your subscription, it will continue to be valid until the next payment period, as all payments for the current period were made in advance. For special circumstances, please email


StudySoup has more than 1 million course-specific study resources to help students study smarter. If you’re having trouble finding what you’re looking for, our customer support team can help you find what you need! Feel free to contact them here:

Recurring Subscriptions: If you have canceled your recurring subscription on the day of renewal and have not downloaded any documents, you may request a refund by submitting an email to

Satisfaction Guarantee: If you’re not satisfied with your subscription, you can contact us for further help. Contact must be made within 3 business days of your subscription purchase and your refund request will be subject for review.

Please Note: Refunds can never be provided more than 30 days after the initial purchase date regardless of your activity on the site.