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Week one of Communication Theory Notes

by: Abbi Nelson

Week one of Communication Theory Notes COMM 2870-002

Marketplace > University of Toledo > Communication > COMM 2870-002 > Week one of Communication Theory Notes
Abbi Nelson
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About this Document

These notes go over the first slide of Chapter 1 from 01/13/2015
Communication Theory
Ling Fang
Class Notes




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This 2 page Class Notes was uploaded by Abbi Nelson on Wednesday January 13, 2016. The Class Notes belongs to COMM 2870-002 at University of Toledo taught by Ling Fang in Spring 2016. Since its upload, it has received 26 views. For similar materials see Communication Theory in Communication at University of Toledo.


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Date Created: 01/13/16
Day 2 Notes Professor Ling Fang 1/13/16 Communication Theory  Chapter 1 Scientific Method ­ Scientific research is an important method of knowing and uncovering the  truth about things.           ­Experience          ­Authority           ­Scientific Research: systematic observation + logical thought Goals of Science  ­ Explain: Why college students spend excessive amount of time on social  media  ­ Understand: Understand reasons underlying their social media use  ­ Predict: How college students social media use influence their psychological  well­being? ­ Control: the take we can use when we find answers to our study. Can we fix  the problem? Or can we not? How Goals are achieved? ­ Theory: very important part in reaching your scientific goals.  ­ Difference between (Theory and Idea): An idea is simply a thought. A  scientific theory is just an idea. However, a theory must also provide some  way to determine its validity. ­ Falsifiability: denying the theory trying to prove the theory wrong ­ Creativity: the creativeness of the theory and they hypothesis  Theories, Hypothesis, Research Question ­ Theory: ideas of someone that will be tested and proved, using hypothesis  and research.  ­ Hypothesis (H): an explanation of your theory made on very little evidence  but will be furthered researched.  ­ Research question (RQ): open­ended question  Uses and Gratification Theory  ­ Gratification Seeking: socializing's, information seeking, entertaining needs ­Media Use: people use media to state their own theory on certain  topics that they are interested in ­ Gratification Obtained: everybody obtains their own  information from using social media, movies, magazines ect.. Questions and Hypothesis of Social Media Research  ­ Why college students spend excessive time on social media in daily life? ­ H1: Students who have higher need for information are more likely to spend  time on social media ­ H2: Students who have higher need for socialization are more likely to spend  time on social media ­ H3: Students who have higher need for entertainment are more likely to spend time on social media Nature of Science  ­ General  ­ The objective truth exists (intersubjective) ­ Empirical ­ Skeptical and Critical attitudes Empirical Research  (Example of a case study of kids with violent video games) ­ Deal with concepts that can be perceived, classified, and measured    ­Constitutive definition: substitute other words (e.g., aggressive  behavior: a forceful behavior, action, or attitude that is expressed  physically, verbally, or symbolically)   ­Operational definition: specify the value on each case (aggressive  behavior: the number of acts such as hitting or pushing) 


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