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GC 440 - Guest Lecture Notes

by: Rachel_Anderson

GC 440 - Guest Lecture Notes GC 440

Marketplace > Clemson University > Graphic Communications > GC 440 > GC 440 Guest Lecture Notes
GPA 3.0
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About this Document

Packaging design, shelf presence of your product, etc.
Commercial Printing
Dr Weisenmiller
Class Notes
Graphics, Graphic Communications, Commercial Printing




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This 1 page Class Notes was uploaded by Rachel_Anderson on Friday January 15, 2016. The Class Notes belongs to GC 440 at Clemson University taught by Dr Weisenmiller in Spring 2016. Since its upload, it has received 16 views. For similar materials see Commercial Printing in Graphic Communications at Clemson University.

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Popular in Graphic Communications


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Date Created: 01/15/16
GC 440 - Weisenmiller. Guest Lecture, January 12, 2016. Packaging Design • Consumer behavior • Competition • Distribution Channels • Production Manufacturing • Legal Issues • Technology • Social/Cultural Issues • Economic Factors Steps • A product is created • client/designer mtg • design brief • rough concepts • feedback • research • concepts • finalization • printing • distribution Step 1 • Mood board • Drawings • Thumbnails etc Shelf Presence • IMPORTANT Mandatory Label Requirements • Net weight • Product Identity • Nutrition Facts • Ingredient Statement • Place of business ◦ contact ◦ location • Side Panel ◦ On a box, normally in helvetica, always in san serif • Back Panel ◦ Romans Copy, the stuff you read to make you feel good about what you're eating ◦ Directions (cooking)


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