New User Special Price Expires in

Let's log you in.

Sign in with Facebook


Don't have a StudySoup account? Create one here!


Create a StudySoup account

Be part of our community, it's free to join!

Sign up with Facebook


Create your account
By creating an account you agree to StudySoup's terms and conditions and privacy policy

Already have a StudySoup account? Login here

Consumer Behavior, Ch. 1

by: Toni Berning

Consumer Behavior, Ch. 1 MKT 310

Marketplace > MKT 310 > Consumer Behavior Ch 1
Toni Berning


Preview These Notes for FREE

Get a free preview of these Notes, just enter your email below.

Unlock Preview
Unlock Preview

Preview these materials now for free

Why put in your email? Get access to more of this material and other relevant free materials for your school

View Preview

About this Document

This round of notes covers the terms that were defined in chapter one.
Consumer Behavior
Dr. Shaheen Borna
Class Notes
Marketing, Consumer Behavior
25 ?




Popular in Consumer Behavior

Popular in Department

This 1 page Class Notes was uploaded by Toni Berning on Sunday January 17, 2016. The Class Notes belongs to MKT 310 at a university taught by Dr. Shaheen Borna in Spring 2016. Since its upload, it has received 69 views.


Reviews for Consumer Behavior, Ch. 1


Report this Material


What is Karma?


Karma is the currency of StudySoup.

You can buy or earn more Karma at anytime and redeem it for class notes, study guides, flashcards, and more!

Date Created: 01/17/16
Chapter One: Consumer Behavior: (Dr. Borna’s definitions) - those actions (mental as well as physical) directly involved in obtaining, consuming, and disposing of products and services that they expect will satisfy their needs – the behavior (physical as well as mental activities) that consumers display (or engage) in searching for purchasing, using, evaluating, and disposing of products and services that they expect will satisfy their needs. (Book definition) - consumer behavior is the study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society. Consumption: - To make use of any commodity of service for the satisfaction of our wants. - also means destruction of utility Ultimate Consumer: the customer who will ultimately be the one expending the product/service (ex. a person receiving the haircut at a salon, a person buying a sandwich that they eat themselves) VS. Intermediate Consumer: the customer who buys a product for the purpose of using it to resell/use for a service (ex. aprons for a bakery, flour used for baking cakes, candies bought for the checkout counter) Product: is anything that can be offered to a market (for attention, acquisition, use, or consumption) that might satisfy a want or need. (ex. physical products (a car), services (haircuts), person (Tiger Woods), places (Florida), organizations (AHA), and ideas (family planning).) Behavior: includes both overt actions (ex. visiting a store, reading consumer reports) and consumer’s thought (or mental) process (ex. making inferences about a product or service’s qualities from advertising information). Social marketing: is the application of marketing strategies and tactics to alter or create behaviors that have a positive effect on the targeted individuals or society as a whole. (ex. commercials to reduce drug and tobacco usage).


Buy Material

Are you sure you want to buy this material for

25 Karma

Buy Material

BOOM! Enjoy Your Free Notes!

We've added these Notes to your profile, click here to view them now.


You're already Subscribed!

Looks like you've already subscribed to StudySoup, you won't need to purchase another subscription to get this material. To access this material simply click 'View Full Document'

Why people love StudySoup

Steve Martinelli UC Los Angeles

"There's no way I would have passed my Organic Chemistry class this semester without the notes and study guides I got from StudySoup."

Allison Fischer University of Alabama

"I signed up to be an Elite Notetaker with 2 of my sorority sisters this semester. We just posted our notes weekly and were each making over $600 per month. I LOVE StudySoup!"

Jim McGreen Ohio University

"Knowing I can count on the Elite Notetaker in my class allows me to focus on what the professor is saying instead of just scribbling notes the whole time and falling behind."


"Their 'Elite Notetakers' are making over $1,200/month in sales by creating high quality content that helps their classmates in a time of need."

Become an Elite Notetaker and start selling your notes online!

Refund Policy


All subscriptions to StudySoup are paid in full at the time of subscribing. To change your credit card information or to cancel your subscription, go to "Edit Settings". All credit card information will be available there. If you should decide to cancel your subscription, it will continue to be valid until the next payment period, as all payments for the current period were made in advance. For special circumstances, please email


StudySoup has more than 1 million course-specific study resources to help students study smarter. If you’re having trouble finding what you’re looking for, our customer support team can help you find what you need! Feel free to contact them here:

Recurring Subscriptions: If you have canceled your recurring subscription on the day of renewal and have not downloaded any documents, you may request a refund by submitting an email to

Satisfaction Guarantee: If you’re not satisfied with your subscription, you can contact us for further help. Contact must be made within 3 business days of your subscription purchase and your refund request will be subject for review.

Please Note: Refunds can never be provided more than 30 days after the initial purchase date regardless of your activity on the site.