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Into and Frameworks

by: Jazelyn Little

Into and Frameworks CMST 103

Jazelyn Little
GPA 2.9

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About this Document

These were notes from the first week. I will upload the completed version of the last section that I included when we finish them.
History of Mass Media
Neil Uncapher (P)
Class Notes
Mass Media
25 ?




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This 2 page Class Notes was uploaded by Jazelyn Little on Sunday January 17, 2016. The Class Notes belongs to CMST 103 at University of Alabama at Birmingham taught by Neil Uncapher (P) in Spring 2016. Since its upload, it has received 55 views. For similar materials see History of Mass Media in Communication Studies at University of Alabama at Birmingham.

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Date Created: 01/17/16
1/13/15 Media History Overview 1. Oral (3 Million- 3500bce) a. Never officially ends 3mil-50k: Main question is how information and culture is translated and stored. 50k-3500: New culture and technology 2. (Hand) Written ( 3500bce-1450 ce (approx..)) 3500-750 bce: glyphic, syllabic, etc. 750bce- 1450ce: Post alphabet- reading and writing becomes a easier and less rare craft. 3. Typographic (Print) (1450-mid 20 century) 1450-1830: Printing press, news storage, images 1830s-1950s/1990: advertising, mass media, newspaper leads to photography and film 4. Electionic (1830s- present) 1830- 1940 (approx..): telegraph, telephone, electric light- info is now depending on space. 1940-present: computers, multi media fusions Digital vs. Analog Analog: Code Digital: Speaking  Discrete, sampling  Continuous waves  The process of encoding  Process of amplifying and and decoding samples Dampening waves 1/15/16 Intro and Frameworks CS Peirce- important figure in science that came up with the following concept Icon, Index, Symbolic Icon- What you pay attention to; grabs your attention above everything else Example: A moth suddenly moving from camouflage Index- associations; connections (can be confirmed and broken) Example: Thinking about what made the moth move. Is there danger ahead? Symbolic- Distinctions, difference; network of symbols  Helps you look out at the world; tells you to look at ‘this’ instead of ‘that’ How to think symbolic? You have to first un-teach the Index. Humans have an inborn ability to think symbolically. We are structured early to piece things together. (In class, we watched a video on the Bonobo, a primate that is very similar to the human species. We discussed how they are taught things using a language) Language and media helps us cooperate. If we only plan on fighting each other, there is no need for language. Language creates an environment and changes out lived environment. It creates a symbolic complex environment. “ What’s that person thinking?” Personal questions like this shows that we don’t only exist in a physical reality but also in a(n) (imaginative) symbolic one. Conclusion: New media changes our environment. Evolution takes place not just because individuals evolve but also because the environment changes.


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