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Jour 201, Week 1 Notes

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by: Rachel Stein

Jour 201, Week 1 Notes JOUR 201 001

Rachel Stein
GPA 3.8
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About this Document

These notes cover what we went over the first week in class, they cover things not written in the uploaded notes.
Principles of Public Relations
Thomas Klipstine
Class Notes
public relations, journalism




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This 2 page Class Notes was uploaded by Rachel Stein on Monday January 18, 2016. The Class Notes belongs to JOUR 201 001 at University of South Carolina taught by Thomas Klipstine in Fall 2015. Since its upload, it has received 164 views. For similar materials see Principles of Public Relations in Journalism and Mass Communications at University of South Carolina.

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Popular in Journalism and Mass Communications


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Date Created: 01/18/16
• Thank  You  For  Smoking  Clip   • Spin  crowd     • What  PR  is  about   o Communications   o Spokesperson   o Public  affairs   o Media  relations   o Lobbyist     • Public  Relations  is  an  umbrella  term     • Fortune  500  companies  use  the  term  corporate  communications     • Other  companies  use  communications     • Nonprofits  use  public  info,  public  affairs,  community  relations,  or  marketing   communications     • Terms  used  to  describe  functions:  communications,  corporate  communications,   public  affairs     • PR:  a  planned  process,  two  way  communication,  a  management  function,  based   on  relationships     • OUR  DEFINITION  OF  PR:  the  management  of  communication  between  an   organization  and  its  publics     • Management:  Plans,  objectives,  goals,  campaigns     • Communications:  as  a  process,  theories  of  communication   o Goals:  to  inform,  to  persuade,  to  motivate,  to  build  mutual  understanding     • Organizations:  PR  Department  (corporate,  nonprofit,  government)  and  PR   Agency   • Public:  is  a  group  of  people  with  a  stake  in  an  issue,  organization  or  idea     o Internal:  our  own  company/employees     o External   o Primary:  very  important   o Secondary:  kinda  important,  not  that  important  yet   o Marginal:  only  if  something  extreme  happens  do  you  worry     o Traditional:  something  happening  today     o Future:  keep  in  mind  for  later  on     o Proponents   o Opponents   o Uncommitted     • Specific  Publics:   o Employees   o Unions   o Dealers   o Suppliers   o Stockholders   o The  media   o Customers   o Special  interest  groups   o The  community   o Legislators     • Diversity  of  PR  Work   o Media  relations   o Publicity   o Employee  relations   o Marketing  communications   o WRITING    


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