Jour 201, Week 1 Notes
Jour 201, Week 1 Notes JOUR 201 001
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This 2 page Class Notes was uploaded by Rachel Stein on Monday January 18, 2016. The Class Notes belongs to JOUR 201 001 at University of South Carolina taught by Thomas Klipstine in Fall 2015. Since its upload, it has received 164 views. For similar materials see Principles of Public Relations in Journalism and Mass Communications at University of South Carolina.
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Date Created: 01/18/16
• Thank You For Smoking Clip • Spin crowd • What PR is about o Communications o Spokesperson o Public affairs o Media relations o Lobbyist • Public Relations is an umbrella term • Fortune 500 companies use the term corporate communications • Other companies use communications • Nonprofits use public info, public affairs, community relations, or marketing communications • Terms used to describe functions: communications, corporate communications, public affairs • PR: a planned process, two way communication, a management function, based on relationships • OUR DEFINITION OF PR: the management of communication between an organization and its publics • Management: Plans, objectives, goals, campaigns • Communications: as a process, theories of communication o Goals: to inform, to persuade, to motivate, to build mutual understanding • Organizations: PR Department (corporate, nonprofit, government) and PR Agency • Public: is a group of people with a stake in an issue, organization or idea o Internal: our own company/employees o External o Primary: very important o Secondary: kinda important, not that important yet o Marginal: only if something extreme happens do you worry o Traditional: something happening today o Future: keep in mind for later on o Proponents o Opponents o Uncommitted • Specific Publics: o Employees o Unions o Dealers o Suppliers o Stockholders o The media o Customers o Special interest groups o The community o Legislators • Diversity of PR Work o Media relations o Publicity o Employee relations o Marketing communications o WRITING
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