Intro To Ad. Week 2 Lecture Notes
Intro To Ad. Week 2 Lecture Notes JMC 3303
Popular in Intro to Advertising
Popular in Journalism and Mass Communications
This 1 page Class Notes was uploaded by Allison D on Saturday January 23, 2016. The Class Notes belongs to JMC 3303 at University of Oklahoma taught by Dr. David Tarpenning in Fall 2015. Since its upload, it has received 41 views. For similar materials see Intro to Advertising in Journalism and Mass Communications at University of Oklahoma.
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Date Created: 01/23/16
Lecture 1/27/16 • deliberation of Intro to Ad. agencies ◦ account manager - schedules agency meetings, reports deadline issues, in charge of making sure all deadlines are achieved ◦ creative director - responsible for the creative aspect of the project, cooperates with acct. manager, creates visuals for the final pitch ◦ associate creative director - works with the creative director to formulate concepts and ideas, works with CD and act planner in creating the creative brief ◦ public relations directors - any necessary visual materials, creates any PR aspect for the project ◦ account planner - determines appropriate audience for the pitch ◦ media director - plans media component of campaign, will determine the most affective media mix to reach the audience ◦ associate account planner • MRI - used to determine media platforms to reach certain audiences • clients for campaigns: Whole Foods, Sonic, Carnival, Honda, GoPro, jetBlue
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