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MC101 - Week 1 Notes

by: Karma Alvey

MC101 - Week 1 Notes MC101

Karma Alvey
GPA 3.925
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About this Document

These notes cover Ch. 1 and part of Ch. 2. There is information here that will be tested on!
Mass Communication and Society
Dr. Jim Dufek
Class Notes
mass communication, mc101




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This 4 page Class Notes was uploaded by Karma Alvey on Saturday January 23, 2016. The Class Notes belongs to MC101 at Southeast Missouri State University taught by Dr. Jim Dufek in Spring 2016. Since its upload, it has received 37 views. For similar materials see Mass Communication and Society in Journalism and Mass Communications at Southeast Missouri State University.


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Date Created: 01/23/16
Ch. 1: Media Literacy  Communication – Process of creating symbol systems that convey information and meaning.  Culture – Symbols of expression that individuals or groups use to make sense of daily life and articulate things Types of Communication:  Intrapersonal – Self-expression  Interpersonal – Communication between two people  Group – Communication between several people.  Mass Communication – Technology-enabled process by which messages are sent to far away audiences. Media and Society:  Unification o Creates shared experiences (events, tragedies) o Cohesive cultural identity  Moral Consensus o Helps shape societal values (terrorism, legalization of marijuana) The New Media:  Demassification – Media focus on narrower audience segments  Sub-mass audience – a section of the largest audience with niche interests.  Narrowcasting – Seeking niche audiences Ch. 2: Media Technology  Media Economics – The media exist for one reason: to make money!  Capitalism – An economic system with profit as incentive for producing goods and services. Marketplace of Ideas:  The concept that a robust exchange of ideas with no restrictions yields a consensus from the population.  The basic philosophical concept that underlies America’s notion of Freedom of Expression. Symbiosis:  Mutually advantageous relationship  Do we need the media or do they need us? o We need them more, because we receive our information from them.  Media multi-tasking – simultaneous exposure to messages from different media. Media Technology:  Technology dependence – Mass media isn’t possible without technology  Printing Press – Invented by Johannes Gutenberg in the mid-1440s  Gutenberg’s Impact: o Mass Media Age o Age of Science o Age of Reason  Industrial revolution: o Pulp paper o Mass production  Chemical Technology: o Photographs o Motion Picture o Allowed people to see the country and world  Electrical Technology: o Electricity as transformational  Phonograph, radio, TV o Recordings o Electromagnetic spectrum  Wireless  TV Mass Media In Society:  Critics suggest that the media promote a culture that is unstable and fleeting. The media believes they are only giving the people what they want!  Selective exposure – We choose what we want to watch, read, listen to, search, etc. So how much control do the media have in our choices?  Selective perception – People tend to hear what they want or expect to hear  Selective retention – People retain some events and messages the way they remember it.


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