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Com 105 Week 2 Notes

by: Annabelle Hutson

Com 105 Week 2 Notes Com 105

Annabelle Hutson
GPA 3.72

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These are the second week of notes for Com 105 for Washington State University.
Global Communications
Dr. Dixon
Class Notes
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This 3 page Class Notes was uploaded by Annabelle Hutson on Saturday January 23, 2016. The Class Notes belongs to Com 105 at Washington State University taught by Dr. Dixon in Spring 2016. Since its upload, it has received 140 views. For similar materials see Global Communications in Communication at Washington State University.

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Date Created: 01/23/16
Com 105 Week 2 Notes Cultural Values and Perceptions:  A singular issue can be seen in different ways  There are very different cultural displays around the world, for example alcohol consumption around the world is viewed differently.  Some activities which are viewed as normal and acceptable in some cultures are not the same in other countries.  Culture is not genetically inherited, it is taught through the social environment, and it is created by people.  Material and intangible cultures are not mutually exclusive, when a physical object represents something of intangible culture.  Color is very important for interpreting a symbol, and culture aids in interpreting color. For example, one color might mean happiness in one culture, and then in another culture it might mean symbolize death.  Grounded Cognition Theory: "Humans represent abstract concepts in terms of concrete experiences in physical world" we take physical manifestations and apply them to abstract concepts. It is a way of influencing people. For example, product distributors know the color green is generally considered good to people in the U.S so they put green on the nutrition label to make people feel as if something is healthier.  We take things in through our senses and then we interpret them in different ways depending on our cultural and psychological filters  Perception: this is the socio-psychological process by which we receive information and interpret it.  " we impose meaning or come to a collective agreement about what certain things mean"  Stages of Perception:  Selection: selecting information from our environment to process and make sense of later. This is limited for us.  Things that are important to us to select are unexpected nature or rarity of experience.  Repetition of Experience can capture your attention  The intensity of your experience  Things that have a negative affect will gain greater attention than something with a positive effect.  It is ingrained in humans to determine if something is a threat or not and react accordingly.  Organizing: once you have gathered information you must organize and make sense of it  Interpretation: what sort of meaning does the information have to you after you have organized it? Cultural Values and Perceptions Part 2  Types of human perception: o Visual - ability to perceive visual phenomena (seeing things) o Sound - ability to perceive sound by detecting vibrations (Hearing things) o Speech - Process, by which sounds are heard, interpreted and understood. It is a sound but it has complex meaning o Haptic Perception - perception through touch o Taste - ability to perceive the flavor of substances  Stages of Perception: o Selection - we select things from the environment to perceive, can be anything from the list above. We cannot perceive everything in the world around us, meaning we have limited capacity to perceive things. We choose things to focus on based on unexpected or rarity of an event, repetition of experience, and the intensity of experience.  Weapon Focus Effect: victims of violent crime usually focus on the weapon which is the immediate threat. Focusing on the weapon, leaving out peripheral details, and the memory of the event is distorted o Organization into (perceptual) schema - a mental framework to organize information that we select into constructs, which are organizational schema that are based off of past experiences. This is how we make sense of the information we take in. o We have four types of schema we use to organize:  Physical Constructs (outward appearance) - such as the height, skin tone, attractiveness  Role Constructs (social or professional position) - teacher, accountant, sister  Interaction Constructs (behavior) - outgoing, aggressive, shy (this can change from culture to culture because it is based on people's experiences)  Psychological Constructs (thoughts and feelings) - such as angry, self assured, insecure o Interpretation - based on your personal experience, your knowledge, Cultural Upbringing  Accuracy of Perception : Misperception o Cognitive Biases - involve perceptual distortion, inaccurate judgment, and illogical interpretation.  Psychological in nature - everyone commits these kind of biases  influences all stages of perception (selection, organization, and interpretation)  "Pareidolia" = finding faces in random things, we are programmed to look for faces o Stereotypes - generalizations about a person based upon the group to which they belong.


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