Comm162 Week 3 notes
Comm162 Week 3 notes Polisci110G
Popular in Governing the Global Economy
Popular in Political Science
This 4 page Class Notes was uploaded by Erica Evans on Sunday January 24, 2016. The Class Notes belongs to Polisci110G at Stanford University taught by Kenneth Scheve in Fall 2016. Since its upload, it has received 19 views. For similar materials see Governing the Global Economy in Political Science at Stanford University.
Reviews for Comm162 Week 3 notes
Report this Material
What is Karma?
Karma is the currency of StudySoup.
You can buy or earn more Karma at anytime and redeem it for class notes, study guides, flashcards, and more!
Date Created: 01/24/16
Comm162 Class 5 1202016 Explaining the content of the news Market and Organizational process Chronology Pre1950 the Heyday of print media Everyone read the newspaper in the morning 19501980 the advent of broadcast media makes TV become the number one news source Almost all Americans were tuning in Usually just a byproduct of waiting for the entertainment programs that would come on next 19801990 the advent of cable TV weakens network domination CNN becomes the first all news cable channel CNN FOX and MSNBC means people do not need to watch CBS NBC ABC etc People can control media consumption 19902015 new technologies and social media change the game This has made it more possible for people to customize their interaction with the news Print circulation Circulation of newspapers is really tiny when compared to other kinds of media like sitcoms Ex daily circulation of the top 10 newspapers is half that of the combined daily audience of wheel of fortune and jeopardy Declining circulation means declining ad revenue Ad revenue has shrunk 19609 in 2000 9 4681 in 2012 Print version of newspapers will disappear without a doubt Broadcast audiences a 11 million viewers Today total audience for network news is 15 million which is still much more than print circulation Sports and entertainment has massive audiences Desperate Housewives 17 GRP Monday night football 11 GRP Fox is the number one rated cable output but it s numbers are just above 3 111illi11 The people tuning in are a small politically inclined minority But audience grows during times of crisis controversy or military threat During the invasion of Kuwait 1991 CNN had two reporters in Baghdad and their broadcasts were getting huge ratings 4 times a year there is a twoweek period when Nielson ratings are measured Then advertising rates are based on those audience numbers The networks pull out all the stops to get people to watch during this time Nielson ratings also break it down by demographic age gender race to determine the most marketable demographic They do surveys and diaries of samples of Americans 1 3 of the Nielson subgroup is given televisions that are actually wired and measured But there is controversy about how accurate these measurements are Advertising revenue is shared with network for all nonlocal programming Whether the program is locally produced or network produced determines who gets the profits from advertisement Kind of a tension Media Markets If you track the most popular programs over the past 50 years and put up the top 12 you can see it is all sports or big entertainment You will not see any public affairs broadcasting The annual Nielson averages are declining overall for ABC CBS AND NBC The is over The baseball World Series and academy awards ratings are also going down People now have better things to do more things competing for their attention What drives news coverage News as a Idea that news re ects reality News is anything that is newsworthy This is a reliable and unbiased sample of the news of the day But this idea is totally false Alternative idea meaning that news is simply whatever sells Soft news will drive out hard news Eventually news networks will reach equilibrium between hard news for political junkies and soft news for everyone else How much soft news can we run without offending the hard news junkies who are loyal viewers Media companies also have to think about their competitors and what they are doing The CEO of a local station is called a station manager entrusted with the economic fate of a station Their tenure in office is less than 1 year on average A very competitive cutthroat business Changes in management culture news divisions are no longer subsidized CBS evening news for example did not have its own budget entertainment was paying for the news But this changed and now news programs have their own budgets they have to be selfsustainable Cannot be running a deficit and just rely on profits from entertainment news to cover the costs of news There was huge cost cutting and massive layoffs in the late 1980 s because of this Overseas bureaus international news was gutted with budget cuts Overseas coverage was almost eliminated Domestic news dominates Contrast BBC has about 97 fulltime bureaus because they are subsidized The case of the Lewinsky dress Newsweek had a fulltime investigative team working on seamen stains on a dress But they didn t run it because they could not confirm it Then the grudge report heard the rumor and just put it up without corroborating In the modern era there is this race to be first and getting the facts straight is compromised Accidents and disasters get a lot of coverage h the harder presidential campaigns try to control what journalists say the more adversarial the journalists will be Theory of media politics journalists media and voters all have different voters Candidates want to control the media through strategic campaigning Iournalists want to say something new and original have their voice heard When candidates try to control the news it makes this difficult The rational voter wants to make informed vote but put in the least amount of effort Timesaving heuristics Iournalists use controversy to put their own spin on stories Iournalists used to report news more directly without analysis Open news strategy relatively free access to the candidate interviews or opening events to the press Idea is that if you give enough information upfront journalists won t snoop around for more negative news Closed news strategy try to restrict access to the candidates Leave journalists with only the information the campaign provides The journalist will substitute their own thoughts probably negative to substitute the information they didn t receive Horserace coverage use sound bytes and analyze them So why pursue closed news strategy if it just produces more negativity Maybe the candidate thinks this is worth the risk or that criticism is not important Polls standing is a critical barometer If you are leading in the polls you will probably pursue a closed strategy but if you are behind you will probably be open because any coverage will be good Ex Trump is pursuing a closed strategy he kicks out journalists doesn t answer questions he doesn t like etc Feedin Frenzies in Campaigns h when every news organization will be reporting on this event Ex Senator Gary Hart running for democratic nomination Came in 3rd in Iowa but did better than expected and his momentum skyrocketed Then a sex scandal came out Within one week that was the end of Hart s presidential campaign Controversy gives journalists control and forces candidate to be on the defensive Controversy involving personal behavior candidates cannot avoid responsibility like they can if they make a mistake in a speech In Europe personal lives do not matter but in America this protestant ethic is still really strong and we expect politicians to have high moral standards Similar Rise and fall of Herman Cain The organizational process model candidates want to get maximum coverage and they are prepared to put up with some amount of criticism people will not remember the details of criticism but they will remember a face Confidence in the media Confidence in the press is declining more rapidly than confidence in any other institution Republicans think media is liberal leaning even though it is not There is an illusion of bias even independents see some news organizations as liberal leaning Emergence of local news Local news gets more viewers and local networks have an incentive to run it because they get to keep the ad revenue from it so this leads to a huge increase in local news It is also cheap to produce Weather forecast traffic reports crime etc
Are you sure you want to buy this material for
You're already Subscribed!
Looks like you've already subscribed to StudySoup, you won't need to purchase another subscription to get this material. To access this material simply click 'View Full Document'