Week 2 Jour 312
Popular in Public Relations
Popular in Journalism and Mass Communications
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This 6 page Class Notes was uploaded by Jordan Hanna on Monday January 25, 2016. The Class Notes belongs to Jour 312 at California Polytechnic State University San Luis Obispo taught by Danny H. Eller in Winter 2016. Since its upload, it has received 33 views. For similar materials see Public Relations in Journalism and Mass Communications at California Polytechnic State University San Luis Obispo.
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Date Created: 01/25/16
Week 2 January 11th amp 13th Careers in Public Relations January 11th 0 Suzanne Parker quotJobs in Public Relationsquot 0 Manager vs Technicians n Advisers problemsolver and accountable for success or failure I Found in organization with rapidly changing environments I Prepare communications for plans created by others I Found in stable predictable environments 0 PR duties Media relations Writing and editing Website and social media Marketing and communications 0 In agencies and consultancies practitioners keep detailed records of how they spend their time for billing purposes 0 Where the jobs are n Greatest number and variety or PR jobs a Often focus on speci c publics including employees the media government officials the community other businesses and investors Week 2 January 11th amp 13th Boundaryspanning role Publicspeci c job areas include employee relations media relations government relations community relations businesstobusiness relations consumer relations and investor relations El El El El El El El Government PR jobs exist at local state and federal levels Key publics voters the media employees and special interest groups The term quotpublic relationsquot is rarely used in government Assist with the public relations activities of other organizations Practitioners are often assigned to accounts Size ranges from small local agencies to huge international agencies Oneperson operations Consultants are sometimes specialists and sometimes generalists The consultant alone bears the burden of success or failure Highest paid and greatest responsibility Duties often similar to those in corporate PR Some speci c duties not found in corporate PR Churches foundations hospitals History of Public Relations January 13th Week 2 January 11th amp 13th Why the history is important 0 Both history and PR are valuesdriven 0 Both are open to the interpretation of observers 0 Understanding the past can help us tackle the challenges of the future PreModern PR 0 Primitive agricultural extension activities circa 1800 BCgt 0 Athens circa 450 BC o Vox Populi circa 100 BC o Congregatio de Propaganda Fide circa 16005 Modern PR 0 Growth of institutions 0 Expansion of democracy 0 Improvements in communication 0 The growth of advocacy o The search for consensus Pre20th century America 0 The Boston Tea Party 0 Common Sense 0 The Federalist Papers 0 The 1st Amendment of the United States Constitution Week 2 January 11th amp 13th The 1800 s 0 A greater focus on public opinion 0 Amos Kendall rst presidential press secretary 0 Jay Cooke Civil War fund raiser o The Seedbed Years 0 Mutual Life Insurance Company 1888 0 Westinghouse 1889 The Publicity Bureau 1900 William Wolf Smith 1902 Parker and Lee 1904 Why early agencies failed 0 They were doing something new 0 They lacked credibility 0 They faced stiff resistance from newspaper publishers 0 They challenged Theodor Roosevelt and lost Theodore Roosevelt 18581919 0 Transformed relations among government big business and voters 0 He used the White House as a quotBully Pulpitquot 0 He had a room where the press could come and ask questions 0 He was the father of the presidential news conference COO Week 2 January 11th amp 13th Ivy Ledbetter Lee 18771934 0 quotDeclaration of Principlesquot 1906 laid PR s ethical foundation 0 He was called quotPoison Ivyquot because his actions didn t match his words 0 Work for the German Dye Trust ruined his reputation War and Propaganda o A growing interest in media in uence 0 Committee for public information is the US answer to Kaiser s propaganda o The quotFourMinute Menquot go into action Edward L Bernays 18911995 0 Sigmund Freud s nephew 0 Selfproclaimed 0 He and wife Doris Fleischman were the profession s rst quotpower couplequot Why Bernays and Not Lee 0 Both men deserve recognition Neither man was a saint Lee worked for the Nazis and Bernays didn t Lee died before he could answer his critics Bernays outlived his The PostWar Boom o The Office of War Information becomes a training ground for new practitioners O O O O O O 0 Week 2 January 11th amp 13th The growth of PR education Public Relations Society of America 1947 International Association of Business Communicators 1970 PostWar Social Activism O O O O The New Industrial Age The Age of Political Activism quotRailroadTruckers Brawlquot gives PR legal standing Advocates turn the tables on business and adopt PR tactics o The Information Age 0 O O The aging US infrastructure and new computer technology lead to restructuring of the workplace Inhouse public relations departments downsizedeliminated creating opportunities for agencies and consultants Public relations takes a higher pro le 0 The New Millennium O O 0 Public relations seen as a force for bringing people together after the 911 terror attacks Subsequent disillusionment scandals and recession have many questioning the profession s values The profession faces many of the same challenges today as it did at its birth Have we learned the lessons of history
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