Week 3 Jour 218-70
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This 3 page Class Notes was uploaded by Jordan Hanna on Monday January 25, 2016. The Class Notes belongs to Jour 218-70 at California Polytechnic State University San Luis Obispo taught by Mary M. Glick in Winter 2016. Since its upload, it has received 74 views. For similar materials see Media, Self and Society in Journalism and Mass Communications at California Polytechnic State University San Luis Obispo.
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Date Created: 01/25/16
Week 3 January 19th amp 21 Visual Literacy 0 Composition 1 Color 0 Attention dimension emotion 2 Form 0 Frame magnetism Rule of thirds image is broken into three sections so it doesn t ow off the screen 0 Shape n Triangles point to things and point your direction to things create movement different from squares and rectangles 3 Line 0 Visible show a straight relationship 0 Invisible Angles go up and down 0 Relationships 4 Movement 0 Directional forces continuity storyline o Semiotics the study of signs 1 Sign something that conveys meaning beyond the object itself 0 Iconic signs resemble the thing they represent a Literally represent what they stand for a Universal n Examples Bathroom signs Handicap signs Baggage claim sign o lndexical signs quotpoint but do not tellquot Indication that something has happened Connection to something that has happened in the real El El world Examples Footprints in the sand someone s been here Smoke there was a re Tire tracks someone has driven through there Symbolic signs have meaning that is learned through expedence El El A symbol that is associated with a meaning Examples 0 Images that sell Ads 1 Carl s Junior Sexy Woman Commercial 0 Campaign strategy Gets your attention Beautiful woman and sexual voice 2 Old Spice quotThe Man Your Man Could Smell Likequot 0 Campaign strategy Targeting women because they buy the body wash Hot guy saying your man smells like a girl and he is better because he uses Old Spice Body Wash White clean shower black man manly man sexual connotation El El El El Nike logo shoes sports quotjust do itquot Tipi Native Americans the plains shelter Diamond ring engagement wedding love marriage money women commitment White cowboy hat John Wayne man s man masculinity the quotgood guyquot Texas the south Dark haired woman exotic evil quotshe might do something she is going to regretquot temptation Does your opinion of her depend on your gender On your upbringing 0 Very successful 0 811 top videos on YouTube and 20 million views all time most branded video watched on YouTube sales increased 27 3 Apple Get a Mac 0 quotPC guyquot is lame while the quotMac guyquot is better 0 quotPC guyquot looks nerdy and has a bland out t a Maybe representing Bill Gates 0 quotMac guyquot looks casual creative young more attractive Symbolic sign 4 Marlboro quotCome to where the avor is Come to Marlboro Countryquot lconic sign 0 Campaign strategy a Dirty rugged look going on a quotDo it yourselfquot kind of guy n In the south in front of a barn western terrain n Carrying a saddle wearing cowboy hat and chaps a Motion he is moving and coming right at you n Cigarette hanging out of mouth a quotredquot cigarette package to catch our eyes 5 The Marlboro Marine Campaign strategy a Brave about heroism strong masculine men a He is exposed to a completely different world than any of us understand
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