JRL 101 Week 1 Chapter 1 Notes
JRL 101 Week 1 Chapter 1 Notes JRL 101
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This 3 page Class Notes was uploaded by Mikaela Spence on Monday January 25, 2016. The Class Notes belongs to JRL 101 at West Virginia University taught by Dr. Oppe in Summer 2015. Since its upload, it has received 176 views. For similar materials see Media and Society in Journalism and Mass Communications at West Virginia University.
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Date Created: 01/25/16
J RL 101 Dr Oppe West Virginia University Chapter 1 Lecture Notes Chapter 1 Living in a Media World Chris Hat eld Astronaut that communicates to the people of earth through social media Media work is expanding to outer space Communication how we socially intact with each other through messages When we rushed the court at the basketball game we were showing we were excited Types of communication Intrapersonal Communication 0 With yourself Interpersonal Communication 0 Between two people Group Communication 0 One person to an audience of two or more Mass Communication 0 When individual or institution uses technology to send messages 0 Messages sent to large mixed audience not known to the sender 0 Traditional methods of mass communication 0 Players involved in Mass Communication I Sender Responsible for message being sent 0 Real power of mass media is controlling what topics are being covered and how much attention they receive I Message What is being sent from the sender to the receiver Can be here today gone tomorrow Attention is diverted towards a new message when the next big thing comes along I Channel What sends the message 0 The nature of the channel can change the meaning of the message I Receiver 0 Audience that gets the message Mass Communication Models 0 Transmission models Identifies players in Mass Communication 0 Ritual Model Looks at Why audiences consume messages Publicity model How media attention makes something important Reception model How audience members create meaning out of media content Evolution of Media World Mass Communication began through the Catholic Church Media Literacy WhoWhat media are and how they operate Messages delivered by the media 0 Roles of media play in society How audience members respond to media messages Cognitive dimension 0 Ability to process the message Emotional Dimension 0 Understanding feelings created by messages Aesthetic Dimension 0 Interpreting message from an artistic or critical point of view Moral Dimension 0 Understanding the values of the message Secrets They Don t Want Us To Know 1 Media are essential components of our lives a 2 There are no mainstream media a Arguable different ways you communicate with people is rapidly changing not just one that will be the mainstream media Everything from the margin moves to the center Nothing s new a Everything that happened in the past will again New media are always scary a Gas lamps to electric lamps were scary because it could be dangerous b Toasters in the beginning were a scary concept Activism and analysis are not the same thing a Jamie Foxx saved a driver s life There is no they a Some particular news outlets but no they