SPT 265 - Ch 1 Notes
SPT 265 - Ch 1 Notes SPT 265
Kutztown University of Pennsylvania
Popular in Governance and Organization in Sport
Popular in Physical Education
This 2 page Class Notes was uploaded by marysinnott on Tuesday January 26, 2016. The Class Notes belongs to SPT 265 at Kutztown University of Pennsylvania taught by Dr Cebula in Spring 2016. Since its upload, it has received 58 views. For similar materials see Governance and Organization in Sport in Physical Education at Kutztown University of Pennsylvania.
Reviews for SPT 265 - Ch 1 Notes
Yes YES!! Thank you for these. I'm such a bad notetaker :/ will definitely be looking forward to these
Report this Material
What is Karma?
Karma is the currency of StudySoup.
You can buy or earn more Karma at anytime and redeem it for class notes, study guides, flashcards, and more!
Date Created: 01/26/16
Governance and Organization Chapter 1 Sport Industry Products - Goods: physical, tangible object that can be produced at one time and used later o Equipment needed to engage in sports/activities Ex: ball and hoop for basketball - Services: perishable, intangible occurrence, process or experience performed for the customer o Attributes of a service Intangibility – consumer has no idea of quality of the product before consumed Cannot physically be touched Perishability – consumer cannot leave with the product Heterogeneity – every time the service may be different The service provider may give different performances each time Customers thoughts will cover satisfaction o Ex: if a customer is mad, they may believe the service is lousy Simultaneity – the service is consumed the same time as it’s produced Ex: being at a football game Transfer of Ownership Ex: you can’t take a seat from the stadium and bring it home o Categories of services Rented Goods – use the good for a certain amount of time Ex: giving ID at the Rec center for resistance bands Place/Space Rental – pay for the seat or location Labor/Expertise Rental – you pay someone to do the work for you Facility Access Service – the uses of the facilities Network Access/Usage – the technology uses o The Nature of services Consumer Services – low skilled services, routine Professional Services – relying on the knowledge/expertise of another Human Services – type of pro services that transforms people in some way People Processing: categorized based on their results People Sustaining – delay/prevent the decline in welfare People Changing – to transform people mentally or physically - Motives for Participation o Pursuit of pleasure : enjoyment in participation o Pursuit of skill : want to be better at the sport o Pursuit of excellence : trying to win at something o Pursuit of health/fitness : want to better their health and fitness - Classifying Sport Services o Participant Services : offered to help clients engage in the sport or physical activity Consumer services Pleasure Health/fitness Human Services Skill Excellence Sustenance – yoga or Zumba, etc. Curative – rehab, weight loss classes, etc. o Spectator Services : provide an entertainment value to clients The contest – the actual game or event The spectacle – everything else at the game or event Ex: concession stands, bathrooms, etc The ‘Third Place’ experience – helps fulfill client’s social needs Talking to others sitting around you or in line for food BIRG: basking in reflected glory o Mainly ‘we’ is said CORF: cutting off reflected failures o Mainly ‘they’ is said o Sponsorship Services Why do sponsors get involved To increase sales Reach new target markets Compete with other companies Test company products o Donor Services : psychic (thoughts) benefits of making a donation Altruistic – purely for good association (good Samaritan) Egotistic – purely for the service’s name to be exposed to clients Other, mysterious motives are not considered donations in the true sense
Are you sure you want to buy this material for
You're already Subscribed!
Looks like you've already subscribed to StudySoup, you won't need to purchase another subscription to get this material. To access this material simply click 'View Full Document'