New User Special Price Expires in

Let's log you in.

Sign in with Facebook


Don't have a StudySoup account? Create one here!


Create a StudySoup account

Be part of our community, it's free to join!

Sign up with Facebook


Create your account
By creating an account you agree to StudySoup's terms and conditions and privacy policy

Already have a StudySoup account? Login here

Weighing the Words

by: Annie Young

Weighing the Words Comm 2100-001

Marketplace > Communication > Comm 2100-001 > Weighing the Words
Annie Young
GPA 3.45

Preview These Notes for FREE

Get a free preview of these Notes, just enter your email below.

Unlock Preview
Unlock Preview

Preview these materials now for free

Why put in your email? Get access to more of this material and other relevant free materials for your school

View Preview

About this Document

Objective Theory vs. Interpretive Theory Relative Simplicity
Intro to Communications
Margaret Quinlan Carbone
Class Notes
Intro to Communication, Comm Theory, Communication Theory
25 ?




Popular in Intro to Communications

Popular in Communication

This 3 page Class Notes was uploaded by Annie Young on Tuesday January 26, 2016. The Class Notes belongs to Comm 2100-001 at a university taught by Margaret Quinlan Carbone in Winter 2016. Since its upload, it has received 24 views.

Similar to Comm 2100-001 at University

Popular in Communication


Reviews for Weighing the Words


Report this Material


What is Karma?


Karma is the currency of StudySoup.

You can buy or earn more Karma at anytime and redeem it for class notes, study guides, flashcards, and more!

Date Created: 01/26/16
Chapter 3: Weighing the Words I. What makes an objective theory good? A. Fulfills the similar objectives of scientific knowledge. B. Predicts future outcomes C. Explains reason for outcome D. Must also meet: relative simplicity, testability, practical utility and quantifiable research II. Prediction of Future: A. Only possible with things that can be touched, seen, smelled, and tasted continuously leads to patterns/universal laws B. Social sciences= no absolutes 1. Communication triggers specific response III. Explanation of Data: A. A good objective theory explains events/humans  clarifies jumbled affairs 1. Describes process, focuses attention important things, ignores what’s irrelevant, explains “why” IV. Relative Simplicity: A. Objective theories should be as simple as possible; rule of parsimony a) Rule of parsimony (Oscar’s Razor)- given 2 explanations for same event we should accept the simpler one V. Hypotheses That Can be Tested: A. Good objective theory=testable a) Falsifiability- Requirement that a theory be stated in a way that can be tested and proven wrong if needed. VI. Practical Utility: A. Over time, a good objective theory is useful. VII. Quantitative Research: A. Theory depends on numbers; comparison of difference a) Experiments- research method that tests theories in controlled situations to determine if it is true. Chapter 3: Weighing the Words b) Surveys- research method that involves questionnaires/interviews to collect data VIII. What makes an Interpretive Theory Good? A. 6 point evaluation: clarification of values, new understanding of people, aesthetic appeal, stimulate agreement, reform society, conduct qualitative research IX. Clarification of Values: A. Actively seek to acknowledge, identify or discover the ideology behind the message a) Ethical Imperative- Grant others that occur in you construction the same autonomy you practice constructing them. X. New Understanding of People: a) Self-Referential Imperative- Include yourself as a part of your own construction XI. Aesthetic Appeal: A. Content, style, creativity, clarity, beholder B. Rhetorical critic= atist, analyst, audience, advocate 1. Their job is to spark interest XII. Community of Agreement: A. Good interpretive theory= lots of support XIII. Reform of Society: A. Generates change B. Usually reject idea of permanent truth or meaning a) Critical Theorist- Scholars who use theory to expose unjust communication practices XIV. Qualitative Research: A. Textual Analysis: research method that describes/interprets a message B. Ethnography: A method of participant observation designed to help a researcher experience a culture’s complex web of meaning. Chapter 3: Weighing the Words XV. Contested Turf and Common Ground Among Theorists A. Sensing- using five senses to tell what is actually happening B. Intuition- C. Mutual appreciation-


Buy Material

Are you sure you want to buy this material for

25 Karma

Buy Material

BOOM! Enjoy Your Free Notes!

We've added these Notes to your profile, click here to view them now.


You're already Subscribed!

Looks like you've already subscribed to StudySoup, you won't need to purchase another subscription to get this material. To access this material simply click 'View Full Document'

Why people love StudySoup

Steve Martinelli UC Los Angeles

"There's no way I would have passed my Organic Chemistry class this semester without the notes and study guides I got from StudySoup."

Amaris Trozzo George Washington University

"I made $350 in just two days after posting my first study guide."

Bentley McCaw University of Florida

"I was shooting for a perfect 4.0 GPA this semester. Having StudySoup as a study aid was critical to helping me achieve my goal...and I nailed it!"


"Their 'Elite Notetakers' are making over $1,200/month in sales by creating high quality content that helps their classmates in a time of need."

Become an Elite Notetaker and start selling your notes online!

Refund Policy


All subscriptions to StudySoup are paid in full at the time of subscribing. To change your credit card information or to cancel your subscription, go to "Edit Settings". All credit card information will be available there. If you should decide to cancel your subscription, it will continue to be valid until the next payment period, as all payments for the current period were made in advance. For special circumstances, please email


StudySoup has more than 1 million course-specific study resources to help students study smarter. If you’re having trouble finding what you’re looking for, our customer support team can help you find what you need! Feel free to contact them here:

Recurring Subscriptions: If you have canceled your recurring subscription on the day of renewal and have not downloaded any documents, you may request a refund by submitting an email to

Satisfaction Guarantee: If you’re not satisfied with your subscription, you can contact us for further help. Contact must be made within 3 business days of your subscription purchase and your refund request will be subject for review.

Please Note: Refunds can never be provided more than 30 days after the initial purchase date regardless of your activity on the site.