Weighing the Words
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This 3 page Class Notes was uploaded by Annie Young on Tuesday January 26, 2016. The Class Notes belongs to Comm 2100-001 at a university taught by Margaret Quinlan Carbone in Winter 2016. Since its upload, it has received 24 views.
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Date Created: 01/26/16
Chapter 3: Weighing the Words I. What makes an objective theory good? A. Fulfills the similar objectives of scientific knowledge. B. Predicts future outcomes C. Explains reason for outcome D. Must also meet: relative simplicity, testability, practical utility and quantifiable research II. Prediction of Future: A. Only possible with things that can be touched, seen, smelled, and tasted continuously leads to patterns/universal laws B. Social sciences= no absolutes 1. Communication triggers specific response III. Explanation of Data: A. A good objective theory explains events/humans clarifies jumbled affairs 1. Describes process, focuses attention important things, ignores what’s irrelevant, explains “why” IV. Relative Simplicity: A. Objective theories should be as simple as possible; rule of parsimony a) Rule of parsimony (Oscar’s Razor)- given 2 explanations for same event we should accept the simpler one V. Hypotheses That Can be Tested: A. Good objective theory=testable a) Falsifiability- Requirement that a theory be stated in a way that can be tested and proven wrong if needed. VI. Practical Utility: A. Over time, a good objective theory is useful. VII. Quantitative Research: A. Theory depends on numbers; comparison of difference a) Experiments- research method that tests theories in controlled situations to determine if it is true. Chapter 3: Weighing the Words b) Surveys- research method that involves questionnaires/interviews to collect data VIII. What makes an Interpretive Theory Good? A. 6 point evaluation: clarification of values, new understanding of people, aesthetic appeal, stimulate agreement, reform society, conduct qualitative research IX. Clarification of Values: A. Actively seek to acknowledge, identify or discover the ideology behind the message a) Ethical Imperative- Grant others that occur in you construction the same autonomy you practice constructing them. X. New Understanding of People: a) Self-Referential Imperative- Include yourself as a part of your own construction XI. Aesthetic Appeal: A. Content, style, creativity, clarity, beholder B. Rhetorical critic= atist, analyst, audience, advocate 1. Their job is to spark interest XII. Community of Agreement: A. Good interpretive theory= lots of support XIII. Reform of Society: A. Generates change B. Usually reject idea of permanent truth or meaning a) Critical Theorist- Scholars who use theory to expose unjust communication practices XIV. Qualitative Research: A. Textual Analysis: research method that describes/interprets a message B. Ethnography: A method of participant observation designed to help a researcher experience a culture’s complex web of meaning. Chapter 3: Weighing the Words XV. Contested Turf and Common Ground Among Theorists A. Sensing- using five senses to tell what is actually happening B. Intuition- C. Mutual appreciation-