History of Motion Pictures Lecture 19 Notes
History of Motion Pictures Lecture 19 Notes Film 2700
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This 1 page Class Notes was uploaded by Jian Clarke on Saturday April 9, 2016. The Class Notes belongs to Film 2700 at Georgia State University taught by Smith in Fall 2016. Since its upload, it has received 27 views. For similar materials see HISTORY OF MOTION PICTURES in Film at Georgia State University.
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Date Created: 04/09/16
Lecture 19 History of Motion Pictures The Business of Blockbusters and High Concept 1. What is a blockbuster? a. Film opens in wide release i. On as many screens as possible in as many theaters as possible b. Film has a very large budget i. Now regularly $150+ million ii. The marketing budget is about the same as the production budget c. Ancillary markets are important as well i. Home video (in the 80s/90s-VHS; 2000s-DVD; 2010-Streaming) 2. The Impacts of VHS a. Hollywood hesitant to sell rights for video sales b. Opens up market for competition i. The independent boom just as in theaters in 70s c. Eventually, Hollywood begins selling home videos and became a majority of a film’s business i. The long tail 3. High Concept a. The look b. The hook c. The book
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