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COM602 week 2

by: Zhouyu Notetaker

COM602 week 2 com602

Marketplace > University of Miami > com602 > COM602 week 2
Zhouyu Notetaker
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About this Document

Some definition about quantitative communication research terms and their relationships
Quantitative research method
Dr. Li cong
Class Notes
quantitative research




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This 1 page Class Notes was uploaded by Zhouyu Notetaker on Tuesday January 26, 2016. The Class Notes belongs to com602 at University of Miami taught by Dr. Li cong in Fall 2014. Since its upload, it has received 10 views.


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Date Created: 01/26/16
1/26/2016 OneNote Online Research Method  2014年9月1日  7:15  Difference between Quantitative & Qualitative Research Approaches  Non‐numerical way  Interview; focus group; ethnographical ‐no statistics required  ‐Social science tends to use  research; case study  Measure  Numerical Way  Categorical(e.g. Grade A, B, C, D..)  (could be mixed)  ‐Content analysis    ‐Survey  Ordinal ( Dis/agreement, rank 1 to 5 means disagree to ‐Experiment  agree)    Continuous(e.g. Scores)  How to judge whether it is a good question:  ‐Projects: A good research question should be an 1. The Construct‐‐not measurable/ untouchable important question.  (theory)  2. Variable‐‐ measurable/concrete (practice)  ‐Don't be asked "so what"( which means the project one e.g. C: Weather  undergoes is meaningless or not "significant")          V: Windy/ not windy; temperature; humidity    A. To avoid being asked "so what":                                                                    Theory:  Describe relations between construct  1. Choose one research area to enter into:           Construct                                                                   ‐ Theory  Measure                                                                   ‐ Practice (professional)  2. Go into literature, see what has been done.  Operationalization  3. Choose a method to conduct your research  (Reliability)  Variable  4. Gathering data  Which means you get consistent  5. Use SPSS to analysis  Results, not different from each ( Validity)  other very much   6. Get the results   To test what is supposed to 7. Discussion( explain why you find such results)  test;  Moderation & Try to use "face validity"  Results(significant): to see the default of an Mediation:  assumption  Mediation  A→B→C  Moderation:  A→B    what does "significant" means?  e.g. RQ1: Climate →Weather    ↑influence the result of B          Only if one gets the result that matters, the result could be called         RQ2: Weather    C (moderator)  "significant".  →Performance  e.g. Weather(A) influences People's performance(B)   e.g. Fish assumption: Only if one caught a fish, such fishing activity could Then: Climate → Performance  While Gender(C ) also influences People's be defined as "significant".  performance!135&parId=52BCE2BE3737974B!190&app=OneNote 1/1


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