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intro session practice upload

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by: Britta Burghardt

intro session practice upload BUACT 207

Marketplace > University of Wisconsin - Stout > Accounting > BUACT 207 > intro session practice upload
Britta Burghardt

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intro session practice upload will delete later
Corporate and Managerial Accouting
Craig Moore
Class Notes
will delete later
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"Same time next week teach? Can't wait for next weeks notes!"

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This 2 page Class Notes was uploaded by Britta Burghardt on Wednesday January 27, 2016. The Class Notes belongs to BUACT 207 at University of Wisconsin - Stout taught by Craig Moore in Spring 2016. Since its upload, it has received 94 views. For similar materials see Corporate and Managerial Accouting in Accounting at University of Wisconsin - Stout.

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Date Created: 01/27/16
Business Writing Memo DATE: January 26, 2016 TO: Dr. Navarre FROM: Britta Burghardt SUBJECT: Persuasive Strategies The following are a few points touching upon some persuasive strategies and topics given within the Knapp, Stout & Co. Company Brochure. Please note that the persuasive strategy examples chosen are of my personal choosing and do not make any listed or not listed any more or less important than other strategies or topics that may be found or present within the brochure. The most obvious persuasive strategy I found throughout the brochure was the use of adjectives. While there was a variety, there was also a large amount within each sentence multiple times to elevate the main ideas and points even more than they already were. Words such as magnificent, remarkable, abundantly sufficient, invigorating, etc. I felt sometimes this enhanced the sentences yet overall it was too obvious and excessive. Yes adjectives are important but usually there is a level of the intended meaning of a word that I feel was overused within this brochure. Yet while knowing their target audience, I still feel the point could have been portrayed with less. Yet nonetheless the points were given across and understood which is the most important thing as well as doing anything to persuade the readers. Another persuasive strategy I found was the unrealistic expectations that were given about various weather conditions, land situations, environments, etc. Yes there are ideal situations, yet not mentioning the best and the worst can be very harmful to the people considering picking up their lives and living there. Yes I understand the overall goal of the brochure yet being from Wisconsin, if we had a “bad year,” then it could be a very rude awakening for some which could make them turn away or leave forever and never come back; especially after their first year. Although the brochure makes this location seem perfect with minor impurities, if it was truly that perfect, more than likely there would be no room for anyone else because everyone would have already been there essentially. The last persuasive strategy I am going to mention that I found would be the comparisons made of this location versus others. I feel that they are not necessarily as accurate as they appear to be. Yes there are always pros and cons that make some places better than others, yet throughout the brochure, there are numerous pros and any cons mentioned are twisted into pros. Good tactic for persuasion to hide the weaknesses and capitalize on strengths yet it can twist the perception. The brochure also made the “highs” of the land seem even higher and Business Writing Memo the “lows” to not seem like such a big deal or issue. Which is perfect for persuading people to commit yet usually there should come a point where everything isn’t exactly the full truth. Feel free to let me know if you have any questions or comments about the choices and topics above. Thank you.


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