COM 240: Week 1 Notes
COM 240: Week 1 Notes COM 240
Popular in Mass Media of Communications
Popular in Communication
This 5 page Class Notes was uploaded by Kayla Notetaker on Wednesday January 27, 2016. The Class Notes belongs to COM 240 at University at Buffalo taught by Ivan B. Dylko in Spring 2016. Since its upload, it has received 33 views. For similar materials see Mass Media of Communications in Communication at University at Buffalo.
Reviews for COM 240: Week 1 Notes
Report this Material
What is Karma?
Karma is the currency of StudySoup.
You can buy or earn more Karma at anytime and redeem it for class notes, study guides, flashcards, and more!
Date Created: 01/27/16
Notes: January 28, 2016 Chapter 1: Mass Communication and its Digital Transformation → Communication Theories ● Defining Communication: Communication is not Communications ● Communications is short for telecommunications ● transmission of information through some technology. ● Communications is a creation of shared meaning that can be: 1. Verbal and/or nonverbal (gestures) 2. intentional and/or unintentional (facials, the way we dress) 3. a process and/or behavior 4. public and/or private → Simplified Model of Communication Examples: Noise talking on the phone in a public place. Encoding: Formulating a plan. Decoding: Making things more clear when explaining. Communication SubFields → sociopsychological Communication “science” is generally associated with this subfield Sample questions investigated which is more effective in informing people about politics TV or newspaper? why? What sort of message is more persuasive? why? → Carl Hovland’s experimental Research on a persuasive effect of effects of communication was very important. The research took place during WWII and was funded by US government what she needed to make US soldiers want to fight the war. → Cybernetic aka artificial intelligence important concept of feedback was introduced during WWII as part of research on improving accuracy of weapons. Shannon and Weaver Model of Communication: →Rhetorical: originated in ancient Greek citystates Main Assumptions: public speech is the most effective way to govern and solve political problems. public speaking is essentially a one way communication public speaking is an art rather than science. concerned with using emotion to influence people. → Critical: originated in “Frankfurt School” Concerned primarily with unjust distribution of suffering and power in society: Language can be used unjustly to make groups less powerful in society Media perpetuate status quo and keep masses from realizing and doing something about the degree of injustice in society. Empirical research is often used to maintain status quo. → Mass Communication and its functions ● Media of mass communication any technology for communicating between large numbers of people distributed widely over space or time. Function 1: surveillance: providing accurate information about processes, issues, and events in society. One problem: There is too much emphasis on negative and rare events, which skews public perception of reality. Example: Most news stories are negative to catch our attention. Things like plane crashes, shark attacks, and buying winning lottery tickets appear more common than they actually are. Function 2: Correlation: informing public about what others think, helping individuals understand their role in society. Function 3: Cultural Transmission : transfer dominant culture (and its subcultures) to younger generation and to immigrants by describing norms and rules. One problem: It diminishes appreciation of cultural diversity. Function 4: Entertainment: production of content solely for information. (Jerry Springer) Problem #1: emphasis on low brow entertainment at the expense of fine art. Problem #2: unintentional development of various attitudes negatively impacting politics (stereotyping various ethnic and social groups), health (glamorizing risky unprotected sex), crime (frequent use of graphic violence) and other aspects of social and personal life (movies, tv shows, advertisements). *For example, comedy you don’t think while you’re watching it, you just absorb it and it influences you more than you think! → Convergence (Three Types) Definition: important simultaneous transformations of computing telecommunications and media. ● is still ongoing ● its nature impacts are still poorly understood ● 3 types of convergence conceptually overlap with one another. A. Technological Convergence ● Drastic changes in communication technology: Transitional media (print, radio, video) are becoming digital and similar. Example: Radio station’s website often features videos and text. Print papers website now has video, podcasts and multimedia. Kindle: ● Features: holds many books having many books allows one to cross reference information and switch back and forth between books. Features of kindle continued: change text size notion of page number goes away share bookmarks and read collaboratively make it easier to look up a word, annotate sections and purchase or download new books on the spot. B. conomic Convergence ● Definition: Merger of traditional companies. Ex. NBC Universal with internet or telecommunication companies. (Ex. AOL) This allows merged companies to help each other. internet provider can help its content provider sister company by slowing down/ blocking access to competitor’s content. Time magazine and CNN’s Larry King Live heavily promoted movie, Eyes Wide Shut , created by their sister company, Warner Brothers. C. ultural Convergence ● Various cultures become more similar in their values, beliefs and practices as a result of exposure to the same social media content. → Example of convergence: Telephone ● When first developed telephones were not considered useful for interpersonal communication. too expensive too few people connected to network often used as “radio” ● Rich users paid fees to listen to music performances ● some people listen to sermons ● In the U.S. many phone companies competed and had incompatible standards. This made it difficult for technology to be adopted widely. Then U.S. government granted monopoly on telephone system to AT&T. → Today's phones are used more like computers! ● Video chat, online banking, playing games, doing work, social media, etc.
Are you sure you want to buy this material for
You're already Subscribed!
Looks like you've already subscribed to StudySoup, you won't need to purchase another subscription to get this material. To access this material simply click 'View Full Document'