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MC 101 Week 2 Notes

by: Julia Landon

MC 101 Week 2 Notes MC 101 - Intro to Mass Communications

Julia Landon

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About this Document

Notes from the second week of class: 1/26 and 1/28.
Intro to Mass Communications
Christopher Roberts
Class Notes
MC 101, mc101, Mass Comm, UA, bama, university of alabama
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This 5 page Class Notes was uploaded by Julia Landon on Thursday January 28, 2016. The Class Notes belongs to MC 101 - Intro to Mass Communications at University of Alabama - Tuscaloosa taught by Christopher Roberts in Spring 2016. Since its upload, it has received 18 views. For similar materials see Intro to Mass Communications in Communication at University of Alabama - Tuscaloosa.

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Date Created: 01/28/16
January 26, 2016 • Test is a week from today: February 2nd. It’s a good idea to start studying now, because no study guide is given (the checkmarks on the slideshows) • Continuing from Thursday o Do media change or reinforce society? YES. § The example used: Casablanca “Frankly, my dear, I don’t give a damn.” • Changes society, because saying “damn” in society then was bad § We can’t say “fuck” and “shit” on on-air television. § What is indecency? How is it defined? • Usually by the FCC but also by advertisers • Chapter 15: Global Media o We had the former Iranian president come and speak to Columbia University students and the UN, and he said that homosexuality wasn’t existent in Iran (even though they have laws against it) and that the press is more against the government (but they get time in jail for saying bad things about the government o We’re pretty free, but o Examples of why we’re #22, despite being ~*~USA~*~ § Government has to listen in on some news things § Getting arrested for taking pictures/videos of cops § CIA leaks and people not revealing their sources o There’s a relationship between a nation’s government and its mass media o Siebert and Schramm’s Four Theories of the Press § Except there are more than four theories § • Authoritarian: enforce what the authority wants you to know and what they don’t want you to know. o Gutenberg’s printing press made books more available but it also challenged the authority of the king. § If the king doesn’t like what you’re doing, he can hurt you. • Like the guy (Tindal) who started writing the Bible in English o At some point, the King James Bible came out, in English, which was based on Tindal’s o Censorship is when the government does it. If the Crimson White or ABC doesn’t show something that isn’t censorship o Also pay off people to make people to do what you want. Make it more expensive for those they don’t like or make it less expensive for those they like. • Communist o Pravda means truth § Sooner or later we’ll reach this perfect society, so anything that suggests that the communist system isn’t going to work is against truth. o Censorship = government § This is true for any government § The “Great Firewall of China" • The Chinese government blocks a huge number of websites, § China also censors many, many tv/movies, such as Deadpool, web dramas, art exhibits, etc. • Libertarian o Be able to talk about issues without being concerned about government or rulers o A marketplace of ideas § We all get together to figure out what truth is all about. o Truth is out there. We have to find it for ourselves. o Downsides to this? § APR/mass media drowns out those who don’t have money to make their advertising harder § There are still stupid ideas around § Maybe we’re not as smart as we think we are § Advertising and mainstream goes to those who have money, which are usually corporations and old white guys • Social Responsibility o There are people who have really loud voices and drown out the others o Mass media should be socially responsible and “do the right thing" § Be correct, allow diverse voices, fact check, give everyone a full chance o An example of the social responsibility is the Public Editor of the NYT § She takes public responses and responds to the, criticizes the NYT, explains why the NYT does what it does, etc. • Development o Privately held, but almost cheerleaders to make the nation be seen as a good thing to the rest of the world. § Where are we now as a society? • Mostly as libertarian, but also a bit of social responsibility • How do you make money being socially responsible when you can make money on the internet without being socially responsible o Criticism of the Theory § It’s not a “real” theory § Where’s the audience? § Other types of societies? o The bottom line § You learn a lot about a society by seeing what it eats § You learn a lot about a society’s media when you study their government January 28, 2016 • American Media o Edmund Burke (1729-1797) § He gave the phrase “no taxation without representation" § The Fourth Estate • Clergy • Nobility • The commoners with power (shop owners, lawyers, etc.) • The press — “more important by far than they all." § The fifth estate? • Hint: Another term for a station wagon is an “estate wagon." o Government v. Mass Media: Adversarial relationship § For example, Brett Blackridge’s articles on the corruption of Alabama’s junior college systems and won a Pulitzer Prize for it § Last year the water was almost $5, until about 100 people had to go to the hospital, so now we have free water in the student section. § The government also wants to send messages to citizens o Who sets the agenda? § Anything bad gets pushed/put out of the way of media. Like protestors have a specific place to protest, but it’s away from what can be seen in the media. § There’s nothing new under the sun • When Obama released Obamacare, he knew what questions would be asked § Find ways to “hide” the bad news § Media are trying to control the info flow • For example, Miami Herald has been saying bad things about a team, and the team didn’t want them to report, but the MH said they wouldn’t come unless they could report o Framing § The unavoidable process of selective control over how people perceive the meaning attributed to a media “text." § You decide what to put into (and keep out of) your message. § Examples: the Estate Tax (on the wealthiest people’s estates) called that by Democrats, and called the “death tax” by Republicans • Asked if in favor of estate tax, only 15% opposed • Asked if in favor of death tax, 54% opposed o Priming § How mass media affect the standard by which people evaluate political figures and events § What’s the first thing you think of when you think of something? Media helped put that though in you noggin. o Bottom line so far: Governments (and others) seek to control information via framing, priming, and in other ways. Media frame and prime, too. • How much legal control does the US government have over media o Little control over print and the Internet o The “Tornillo” case § The Miami Herald said some really bad stuff about him, and he sued them saying he has the right to write a reply and have it print • The court said no, because it would cost the company to run it o More control with over-the-air broadcasting, because the FCC regulate this stuff § It’s regulated because the airway is scarce. § Like when there was a nip-slip on the Super Bowl, the FCC tried to fine CBS (the airing station) for it, but they ended up not getting fined because CBS couldn’t control it. § They try to limit obscenity on the airwaves. • But what’s obscenity? Because what’s obscene in San Francisco is completely different than what’s obscene in Americus, GA • Is “fuck” okay when used in a sense where people are scared, but not okay when it’s in a sexual sense? o JB Stoner, 1924-2005 § Ran for congress in GA, and tried to get WBSN to run an ad where he said the n-word. WBSN said it wouldn’t run it, and Stoner sued them, and the courts said he had the right to run it and that WBSN had to run it. § Why allow people like that the right to speak? o FCC’s “Equal Time” rule § If one candidate appears on non-news programming, then other candidates have the right to equal time on the air. Again: DOESN’T APPLY TO NEWS o Cable/Sirius XM has no government oversight § They’re not broadcasting over the air, so they don’t have to follow the FCC rules, meaning they can swear, and show booty, and boobs, and nips, etc. § Basically, if it’s not over the air, there’s a great deal of freedom. • Tuesday’s test o 50 questions o On stuff from pretty much the second day of class through today o Chapters 1, 3, and 15 o True/False, multiple choice o Scantron (will be provided) o Know your CWID and have a #2 pencil o Follow @MassComm101 on twitter for hints of the test


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