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MC101 Week 2 Notes

by: Karma Alvey

MC101 Week 2 Notes MC101

Karma Alvey
GPA 3.925

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About this Document

The notes, including diagrams, for week two of Mass Communication!
Mass Communication and Society
Dr. Jim Dufek
Class Notes
mc101, mass communication
25 ?




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This 7 page Class Notes was uploaded by Karma Alvey on Friday January 29, 2016. The Class Notes belongs to MC101 at Southeast Missouri State University taught by Dr. Jim Dufek in Spring 2016. Since its upload, it has received 14 views. For similar materials see Mass Communication and Society in Journalism and Mass Communications at Southeast Missouri State University.

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Popular in Journalism and Mass Communications


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Date Created: 01/29/16
Culture Hierarchy  High – Stands for good taste  Low – Programming that does not challenge viewers  Elitism – Media should produce programming to sophisticated audiences Mainstream Media  Hot Media – Print media; requires active involvement  Cool Media – Passive audience Media Literacy  Media Literacy – Competence or knowledge of the media  There is a hierarchy of those who get it and those who don’t. (Age, income, access) Fundamentals of Communication  Stimulation – Stirs someone to communicate  Encoding – Putting something into symbols  Transmission – Sending message  Decoding – Translating symbolic message  Internalization – Making sense of the message Linear Model of Communication  Linear Model of Communication – Message sent from point A to point B. The sender controls the message. How Does Feedback Work?  Traditional – Letter to media, phone call, e-mail and audience surveys  Contemporary – Text, Twitter, immediate voting. This gives media further proof that people are watching which, in turn, allows them to attract advertisers and make money.  Internet has created a whole new concept of communication  No controls, no limits – Good or bad?  Marketplace of ideas is alive and well online Media Effects Research  Stereotypes  Aggressive Behavior  Impatience  Dissatisfaction with wealth  Self-image Who Controls the Flow of Information?  Gatekeepers – Media publishers influencing messages en route.  Agenda Setters – Media tell people what to think about, not what to think. Narrative Model – Laswell  Who says what to whom with what effects? o Who – The Media o Says what – The message/entertainment o To Whom – Attentive public o With what effect – Purchases, votes, follows  Channel - Medium through which a message is sent  Effect - the consequence of a message Concentric Circle Model  This model is similar to a pebble being dropped in water. The ripples move away from the source and hit barriers along the way, such as codes, gatekeepers, filters, and distortion. Ch. 3: The Internet The Internet Culture  Citizens – The digital divide  Cyberspace – The expansion of the internet  Democracy – Freedom vs. Protection  Diffusion of Innovations – The process through which news, ideals, values, and informational spread  Netizens – regular users of the internet, to define economic, technical, moral, and political issues.  Bloggers – Generally personal in nature, information that is shared to many. Mass Media and the Internet  Historical Areas of Society o Agricultural  The goal in life was to “live” – Food, shelter, water  Hunt and produce  As population grew, society perfected these practices o Industrial  The need for machines to help man produce more food, better shelter and cleaner water.  Better machines, more time for information  Better education o Informational Age  Machines give us more free time  Demand shifted to entertainment  More media  Better equipment o Digital Age  Mobility  Better equipment  Smaller, faster, cheaper Developmental Stages of Media  Developmental stage – The need to solve a problem  Entrepreneurial stage – Determine practical use for product  Mass Media Stage


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