MC101 Week 2 Notes
MC101 Week 2 Notes MC101
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Popular in Journalism and Mass Communications
This 7 page Class Notes was uploaded by Karma Alvey on Friday January 29, 2016. The Class Notes belongs to MC101 at Southeast Missouri State University taught by Dr. Jim Dufek in Spring 2016. Since its upload, it has received 14 views. For similar materials see Mass Communication and Society in Journalism and Mass Communications at Southeast Missouri State University.
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Date Created: 01/29/16
Culture Hierarchy High – Stands for good taste Low – Programming that does not challenge viewers Elitism – Media should produce programming to sophisticated audiences Mainstream Media Hot Media – Print media; requires active involvement Cool Media – Passive audience Media Literacy Media Literacy – Competence or knowledge of the media There is a hierarchy of those who get it and those who don’t. (Age, income, access) Fundamentals of Communication Stimulation – Stirs someone to communicate Encoding – Putting something into symbols Transmission – Sending message Decoding – Translating symbolic message Internalization – Making sense of the message Linear Model of Communication Linear Model of Communication – Message sent from point A to point B. The sender controls the message. How Does Feedback Work? Traditional – Letter to media, phone call, e-mail and audience surveys Contemporary – Text, Twitter, immediate voting. This gives media further proof that people are watching which, in turn, allows them to attract advertisers and make money. Internet has created a whole new concept of communication No controls, no limits – Good or bad? Marketplace of ideas is alive and well online Media Effects Research Stereotypes Aggressive Behavior Impatience Dissatisfaction with wealth Self-image Who Controls the Flow of Information? Gatekeepers – Media publishers influencing messages en route. Agenda Setters – Media tell people what to think about, not what to think. Narrative Model – Laswell Who says what to whom with what effects? o Who – The Media o Says what – The message/entertainment o To Whom – Attentive public o With what effect – Purchases, votes, follows Channel - Medium through which a message is sent Effect - the consequence of a message Concentric Circle Model This model is similar to a pebble being dropped in water. The ripples move away from the source and hit barriers along the way, such as codes, gatekeepers, filters, and distortion. Ch. 3: The Internet The Internet Culture Citizens – The digital divide Cyberspace – The expansion of the internet Democracy – Freedom vs. Protection Diffusion of Innovations – The process through which news, ideals, values, and informational spread Netizens – regular users of the internet, to define economic, technical, moral, and political issues. Bloggers – Generally personal in nature, information that is shared to many. Mass Media and the Internet Historical Areas of Society o Agricultural The goal in life was to “live” – Food, shelter, water Hunt and produce As population grew, society perfected these practices o Industrial The need for machines to help man produce more food, better shelter and cleaner water. Better machines, more time for information Better education o Informational Age Machines give us more free time Demand shifted to entertainment More media Better equipment o Digital Age Mobility Better equipment Smaller, faster, cheaper Developmental Stages of Media Developmental stage – The need to solve a problem Entrepreneurial stage – Determine practical use for product Mass Media Stage
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