New User Special Price Expires in

Let's log you in.

Sign in with Facebook


Don't have a StudySoup account? Create one here!


Create a StudySoup account

Be part of our community, it's free to join!

Sign up with Facebook


Create your account
By creating an account you agree to StudySoup's terms and conditions and privacy policy

Already have a StudySoup account? Login here

Principles of Marketing Week 3 Notes

by: Emily Tall

Principles of Marketing Week 3 Notes MARK 30653

Marketplace > Texas Christian University > Marketing > MARK 30653 > Principles of Marketing Week 3 Notes
Emily Tall
GPA 3.299

Preview These Notes for FREE

Get a free preview of these Notes, just enter your email below.

Unlock Preview
Unlock Preview

Preview these materials now for free

Why put in your email? Get access to more of this material and other relevant free materials for your school

View Preview

About this Document

Notes for the third week of lass
Principles of Marking
Mr. Freling
Class Notes
Freling, principles of marketing, Business Minor, tcu, week 3
25 ?




Popular in Principles of Marking

Popular in Marketing

This 3 page Class Notes was uploaded by Emily Tall on Friday January 29, 2016. The Class Notes belongs to MARK 30653 at Texas Christian University taught by Mr. Freling in Spring 2016. Since its upload, it has received 14 views. For similar materials see Principles of Marking in Marketing at Texas Christian University.


Reviews for Principles of Marketing Week 3 Notes


Report this Material


What is Karma?


Karma is the currency of StudySoup.

You can buy or earn more Karma at anytime and redeem it for class notes, study guides, flashcards, and more!

Date Created: 01/29/16
▯ 1/28/16 ▯ ▯ Chapter 3: Ethics and Social Responsibility ▯ AMA Statement of Ethics  “Marketing practitioners must recognize that they not only seve their enterprises but also act as stewards of society… In this role markets should embrace… the ethical values implied by their responsibility toward stakeholders” ▯ The Modes of Social Control  The following factors maintain order and keep people and organizations from running amuck: o Ethics o Laws o Formal and informal groups o Self-regulation o The media o An active civil society ▯ Ethical Behavior  Ethics are moral principles and values that govern the actions and decisions of an individual or group o Serve as guidelines on how to act rightly and justly when faced with moral dilemma  Morals are the rules people develop as a result of cultural values and norms that are concerned with what is right and wrong o More aptly ‘good’ and ‘bad’ or deviant  Laws are society’s values and standards that are enforceable in the courts o Is it okay to get around the law if you don’t actually break it? ▯ Ethical Theories  People usually base their individual choice of ethical theory on their life experiences o Deontology o Utilitarianism o Casuist o Moral Relativists o Virtue Ethics ▯ Factors the Influence Perceptions of Ethical Behavior in Business  Our society reflects a diverse value system o Business decisions judged publicly by groups with different values/interests  Public’s expectations of ethical behavior has increased  Ethical business conduct may have declined ▯ Ethical Behavior in Business  Everyone must have an ethical base that applies to conduct in the business world and in personal life o Approaches to developing a personal set of ethics:  Examine the consequences of a particular act  Stress the importance of rules  Develop the moral character as an individual ▯ Ethical Development Levels  Preconventional morality o Based on what will be punished or rewarded o Self-centered, calculating, selfish  Conventional Morality o Moves toward the expectations of society o Concerned over legality and the opinion of others  Postconventional Morality o Concern about how they judge themselves o Concern if it is in the long run ▯ Ethical Decision Making  Influential Factors o Extent of Problems o Top Management Actions o Potential Consequences o Social Consensus o Probability of Harm o Time until Consequences o Number Affected ▯ Creating Ethical Guidelines: Code of Ethics  A Code of Ethics is a formal statement of ethical principles and rules of conduct o Help identify acceptable business practices o Help control behavior internally o Reduce confusion in decision making o Facilitate discussion about right and wrong ▯ Ethics in Other Countries  Foreign Corrupt Practices Act (FCPA)  Prohibits US corporations from making illegal payments to foreign officials  Has been criticized for putting US businesses at a disadvantage  Has encouraged some countries to implement their own anti bribery laws ▯ Corporate Social Responsibility  Corporate Social Responsibility is a business’s concern for society’s welfare  Stakeholders theory says that social responsibility is paying attention to the interest of every affected stakeholder in every aspect of firm’s operation


Buy Material

Are you sure you want to buy this material for

25 Karma

Buy Material

BOOM! Enjoy Your Free Notes!

We've added these Notes to your profile, click here to view them now.


You're already Subscribed!

Looks like you've already subscribed to StudySoup, you won't need to purchase another subscription to get this material. To access this material simply click 'View Full Document'

Why people love StudySoup

Bentley McCaw University of Florida

"I was shooting for a perfect 4.0 GPA this semester. Having StudySoup as a study aid was critical to helping me achieve my goal...and I nailed it!"

Amaris Trozzo George Washington University

"I made $350 in just two days after posting my first study guide."

Bentley McCaw University of Florida

"I was shooting for a perfect 4.0 GPA this semester. Having StudySoup as a study aid was critical to helping me achieve my goal...and I nailed it!"

Parker Thompson 500 Startups

"It's a great way for students to improve their educational experience and it seemed like a product that everybody wants, so all the people participating are winning."

Become an Elite Notetaker and start selling your notes online!

Refund Policy


All subscriptions to StudySoup are paid in full at the time of subscribing. To change your credit card information or to cancel your subscription, go to "Edit Settings". All credit card information will be available there. If you should decide to cancel your subscription, it will continue to be valid until the next payment period, as all payments for the current period were made in advance. For special circumstances, please email


StudySoup has more than 1 million course-specific study resources to help students study smarter. If you’re having trouble finding what you’re looking for, our customer support team can help you find what you need! Feel free to contact them here:

Recurring Subscriptions: If you have canceled your recurring subscription on the day of renewal and have not downloaded any documents, you may request a refund by submitting an email to

Satisfaction Guarantee: If you’re not satisfied with your subscription, you can contact us for further help. Contact must be made within 3 business days of your subscription purchase and your refund request will be subject for review.

Please Note: Refunds can never be provided more than 30 days after the initial purchase date regardless of your activity on the site.