STC 233: Tips on Business Writing
STC 233: Tips on Business Writing STC 233
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This 2 page Class Notes was uploaded by Natalie Land on Saturday January 30, 2016. The Class Notes belongs to STC 233 at University of Miami taught by Melissa Jane Barnes in Winter 2016. Since its upload, it has received 18 views. For similar materials see Writing for Business in Communication at University of Miami.
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Date Created: 01/30/16
Introduction into Business Writing • Account managing: basically the sales, your trying to convince client • External: o Client: anyone who hires an agency to work for them: ie colgate • Account manager is in the middle works with both the external and internal, main role is communicating and working with client o Good account managers speak to clients up to five times a day • Internal: account planner, media buyer, creative, production, user experience Tips for successful business writing • Simple concrete language • Omit needless word s • Active verb: led by carly, carly led • Everyday English don’t use scientific language, don’t show a lot of emotion, subject and pronoun match with your verb, limit the use of adverbs, know the difference between that and which, affect and effect • Think before and read and re read • Dos and donts o Plan out: outline, avoid fancy jargon, similes, metaphors, share writing o Don’t: bury your argument, stop using so much fluff Personal Statement • Like a resume but more detailed • Not long but you can make it long if you want, people like better short, how you want to sell yourself o It highlights where you want to go, bullet point best features and attributes, achievements • How do you want sell yourself? o Highlights where you want go, bullet points best features and attributes o Achievements § Interesting hook • Tips o Truthful, honest, personal theme, first sentence is most important, don’t use I try not to Personal branding • originated from a quote in fast company magazine • what is it and why is it valuable? o It makes you stand out, should be cohesive, social media logo, it’s the one thing no one can take away from you, follows you through your career, shows leadership, if you are savvy with your own brand they will think you will be savvy with them • How to create your own personal brand o Website: build your platform o Identify your uniqueness, be consistent on all platforms, share your knowledge, be yourself and find your own style, identify values, o Brand persona: how people view you, message to audience § Your emotional appeal, why do you think people are attracted to you? § My selflessness put others first, very open and easy to talk to you • Resumes o Tips for resume writings § Reverse chronological order, write a list of your experiences, carry personal branding theme into your design and text, most relevant experience for job your applying to, active verbs, use specific numbers § Show yourself as a dynamic person, stand out for yourself, if experience is more important better • Interview basics o Interview prep tips: know about the company, have questions to ask, about yourself, and the company, social media, what they have, be prepared as on the clients they’re working on o Day before interview: get there ten to fifteen minutes earlier, call receptionist to find out dress-‐ code, follow up piece of communication after interview, be confident, approachable, engaging, truthful educated o o
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