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STC 233: Tips on Business Writing

by: Natalie Land

STC 233: Tips on Business Writing STC 233

Marketplace > University of Miami > Communication > STC 233 > STC 233 Tips on Business Writing
Natalie Land
GPA 4.0
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About this Document

Here are step by step detailed notes on how to write your website, resume, and interview super well done!
Writing for Business
Melissa Jane Barnes
Class Notes
STC 233, business, resume, interview, Advertising




Popular in Writing for Business

Popular in Communication

This 2 page Class Notes was uploaded by Natalie Land on Saturday January 30, 2016. The Class Notes belongs to STC 233 at University of Miami taught by Melissa Jane Barnes in Winter 2016. Since its upload, it has received 18 views. For similar materials see Writing for Business in Communication at University of Miami.


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Date Created: 01/30/16
Introduction  into  Business  Writing     •   Account  managing:  basically  the  sales,  your  trying  to  convince  client     •   External:     o   Client:  anyone  who  hires  an  agency  to  work  for  them:  ie  colgate     •   Account  manager  is  in  the  middle  works  with  both  the  external  and  internal,  main  role  is   communicating  and  working  with  client     o   Good  account  managers  speak  to  clients  up  to  five  times  a  day     •   Internal:  account  planner,  media  buyer,  creative,  production,  user  experience     Tips  for  successful  business  writing   •   Simple  concrete  language     •   Omit  needless  word  s   •   Active  verb:  led  by  carly,  carly  led     •   Everyday  English  don’t  use  scientific  language,  don’t  show  a  lot  of  emotion,  subject  and   pronoun  match  with  your  verb,  limit  the  use  of  adverbs,  know  the  difference  between   that  and  which,  affect  and  effect   •   Think  before  and  read  and  re  read     •   Dos  and  donts     o   Plan  out:  outline,  avoid  fancy  jargon,  similes,  metaphors,  share  writing   o   Don’t:  bury  your  argument,  stop  using  so  much  fluff   Personal  Statement     •   Like  a  resume  but  more  detailed     •   Not  long  but  you  can  make  it  long  if  you  want,  people  like  better  short,  how  you  want  to   sell  yourself     o   It  highlights  where  you  want  to  go,  bullet  point  best  features  and  attributes,   achievements     •   How  do  you  want  sell  yourself?   o   Highlights  where  you  want  go,  bullet  points  best  features  and  attributes     o   Achievements     §   Interesting  hook     •   Tips     o    Truthful,  honest,  personal  theme,  first  sentence  is  most  important,  don’t  use  I   try  not  to   Personal  branding     •   originated  from  a  quote  in  fast  company  magazine     •   what  is  it  and  why  is  it  valuable?   o   It  makes  you  stand  out,  should  be  cohesive,  social  media  logo,  it’s  the  one  thing   no  one  can  take  away  from  you,  follows  you  through  your  career,  shows   leadership,  if  you  are  savvy  with  your  own  brand  they  will  think  you  will  be  savvy   with  them     •   How  to  create  your  own  personal  brand     o   Website:  build  your  platform     o   Identify  your  uniqueness,  be  consistent  on  all  platforms,  share  your  knowledge,   be  yourself  and  find  your  own  style,  identify  values,     o   Brand  persona:  how  people  view  you,  message  to  audience   §   Your  emotional  appeal,  why  do  you  think  people  are  attracted  to  you?   §   My  selflessness  put  others  first,  very  open  and  easy  to  talk  to  you     •   Resumes     o   Tips  for  resume  writings   §   Reverse  chronological  order,  write  a  list  of  your  experiences,  carry   personal  branding  theme  into  your  design  and  text,  most  relevant   experience  for  job  your  applying  to,  active  verbs,  use  specific  numbers   §   Show  yourself  as  a  dynamic  person,  stand  out  for  yourself,  if  experience   is  more  important  better     •   Interview  basics     o   Interview  prep  tips:  know  about  the  company,  have  questions  to  ask,  about   yourself,  and  the  company,  social  media,  what  they  have,  be  prepared  as  on  the   clients  they’re  working  on     o   Day  before  interview:  get  there  ten  to  fifteen  minutes  earlier,  call  receptionist  to   find  out  dress-­‐  code,  follow  up  piece  of  communication  after  interview,  be   confident,  approachable,  engaging,  truthful  educated     o     o      


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