Week 5 Notes
Week 5 Notes Comm 201
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This 2 page Class Notes was uploaded by Jack Bethke on Friday February 6, 2015. The Class Notes belongs to Comm 201 at University of Washington taught by Randal Beam in Winter2015. Since its upload, it has received 94 views. For similar materials see Intro to Communications in Communication at University of Washington.
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Date Created: 02/06/15
Week 5 2215 0 2 biggest events of the year ad events of the year 0 Super Bowl and the Oscars Super Bowl is one of the few times where people watch for commercials o 30Second spot Most ads are 30 seconds long Costs 45 million for 30 seconds of screen time during the Super Bowl Most of the commercials during the Super Bowl run longer than 30 seconds Companies make their own ads for the Super Bowl Might cost 1 million to produce the ad in addition to the 48 million for a 3060 second commercial 0 The Oscars quotthe Super Bowl for Womenquot Viewers are predominately women compared to the population as a whole Second or third most watched program of the year Ads geared towards women 0 Most popular shows on TV rarely get more than 25 million viewers the Super Bowl this year had 144 million viewers Audiences attention is being diverted by other outlets like Facebook and other channels 0 Lost Dog39 and Like a Girl39 Ads 0 Lost Dog was the most popular ad of the 2015 Super Bowl 0 How are the products marketed without talking about the product Appeal to an audiences emotions rather than just having product placement These ads usually market products that are well known a product name at the end just gives the audience and 39ah39 moment 0 Audience expects entertaining commercials during the Super Bowl 0 National consumer goods advertising 0 What do you learn about the car It39s bold It39s red It39s a Camery o What cultural and social values are seen in the ad Fatherly values fatherdaughter relationship Appeals to the traditional aspects of the American family Seems like an ideal dad teaches supports cares etc 0 Connection to the product is much less direct in these advertisements o Capitalist Realism Purpose of priceand itemadvertising o All about the transaction Ads goal is to show you the product and how to get it National Consumer Goods advertising 0 See above 0 Most common in the Super Bowl 0 Seeks to integrate aspects of an idealized life into the commercials o A representation of what we wish our lives were like such as the Camery commercial or the 39Are you down for whatever39 campaign from Budweiser Assures the audience that the company promoting the idealized commercial is the patron of that lifestyle 0 Niche vehicles niche audiences 0 Advertising 39efficiency Get more bang for their buck if the vehicle is ef cient Prefer to place ads in magazines TV broadcasts radio shows that give the company a greater chance of reaching their customers Niche vehicles therefore are better for advertisers because they are essentially hitting their product39s fans 0 How this effects content
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