Comm 470 Comm 470
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This 2 page Class Notes was uploaded by Courtney Lester on Sunday January 31, 2016. The Class Notes belongs to Comm 470 at Indiana State University taught by Dr. Bryan-Mitchell Young in Spring 2016. Since its upload, it has received 15 views. For similar materials see Public Campaigns in Communication Studies at Indiana State University.
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Date Created: 01/31/16
Qualitative vs Quantitative research Applied research Delves into the practical problems faced by an organization and guides effective resolution of those problems 4 phases Define problem Design was to obtain information Actually gather info Analyze findings and apply them There are types of research that can be very complex, so know what you can do and get an expert if you need one Always be ethical when dealing with your audience Dignity Privacy Anonymity and confidentiality Volunteers only Informed consent Purpose Identity of you and the client Results You have to be specific about your rules, who will have access, how you will keep it confidential, and how long it will be kept before it is destroyed Types of research Interview Focus group Case study Survey Content analysis Probability and non probability sampling Probability Randomized Simple random sampling - abolsute random people Systematic sampling - must fit certain criteria Stratified sampling - split people into criteria groups then pick from groups randomly Cluster sampling - a large group of people within certain group of people Non probability Specific group of people This is less time consuming You cant be certain that your results will represent an entire/larger population Convenience sampling - whoever is near Volunteer sampling Purpose sampling - specific group Snowball - start with small group and have them recommend others to interview Quota sampling - people who represent a demographic
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