Week 4 Notes
Popular in Introduction to Media and Culture
Popular in Film
This 3 page Class Notes was uploaded by Rebecca Schaefer on Sunday January 31, 2016. The Class Notes belongs to MFJS 2210 at University of Denver taught by Rachael Liberman in Winter 2016. Since its upload, it has received 21 views. For similar materials see Introduction to Media and Culture in Film at University of Denver.
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Date Created: 01/31/16
January 27th, 2016 Regulating Media Content & Professionals Response Essay #2: You are the regulator 1. Select a category (Ownership & Control or Content & Distribution) and subsequent issue to focus on. Examples: Newspaper crossownership rule, copyright law, pirate radio, the film rating system and selfregulation, electronic surveillance, etc. 2. Identify the core issues and perspectives in the debate. 3. Weigh in on the issue using course terms, concepts. 4. Do you have suggestions for altering the regulation? Improvements? Explain and provide SUPPORT! Blog Assignment: Rubric Spelling/Grammar: 5 Identification of regulation and discussion of core issues: 10 Analysis of the issue (see textbook/outside sources): 20 Reflection: Suggestions for altering the regulation, including support for your argument: 15 Feedback: Response Essay #1 APA citations: Include BOTH internal citations and references Using “I” in reflections: You CAN offer opinions without using the word “I”; “Based on the above information, this essay argues that…” or “Keeping all this in mind, …” of “In the end, ….” Make sure to answer ALL parts of the assignment; details of the assignment are in your syllabus; please use your syllabus when writing and check the rubric on Canvas to see how the grading is broken down. Midterm Exam 1. Friday, February 5 2. Multiple choice & short answer 3. A study guide will be posted to Canvas on Monday, 2/1 Some questions answered 1. Advertising on Instagram IS a form of native advertising 2. BBC: Electronic Frontier Foundation has made claims that TMobile’s “Binge On” service is breaking net neutrality rules. a. Netflix, HBO Go, ESPN, Showtime (not YouTube!) b. “zero rating” : ISPs not charging extra to have subscribers access specific applications through their networks Regulating Content Ownership Creation of work: How many of you are an artist? Musician? Filmmaker? How long does it take you to create work? Parking for creative work: How many of you pay for music? Use Spotify? Illegally download? What does it mean when you illegally download? 1976 Copyright Act Author: Protected from the moment of creation and enduring for the author’s life + 70 years after death Works made for hire: Protection for 95 year from publication or 120 from creation, whichever is shorter Alternatives to Copyright Fair Use Allows creator to quote from copyrighted works without permission for the purposes of education, commentary, criticism, and other transformative uses No profit off original work! Creative Commons Licenses Gives users specific rights; “some rights reserved” ex. Wikimedia Commons Robin Thicke: “Blurred Lines” “Blurred Lines” ; Released in March 2013 Thicke, Williams, and TI were sued by Marvin Gaye’s family for copyright Regulating media content and distribution Should the government allow the marketplace to exclusively determine the content of media? Popular and profitable ideas become the most c ommon The Fairness Doctrine (1949) Due to scarcity of airwaves, “radio must be maintained as a medium of free speech for the general public as a whole rather than as an outlet for the purely personal or private interests of the licensee” (p. 93). According to the FCC, licenses (broadcasters) must: 1. cover public issues 2. provide opportunity for the presentation of contrasting points of view ANTISUPPRESSION: Required additional speech for b alance 1969 Supreme Court upheld the policy, 1987 it was revoked Argument: Scarcity is no longer an issue. But is it? Remember: The airwaves are a public resource, not private property! Application of license; permission to use a scarce, public resource; operate in the public interest (diverse) BUT: Opposition believes that this poses a limitation to free speech. (ex. rise of right wing radio) Regulating Content Film Industry: Motion Picture Association of America ( selfregulation) TV Industry: Ratings via “agepluscontent” and Vchip installation in all tv sets from 2000+ (Governmentplusselfregulation) Video Game Industry: Entertainment Software Rating Board (selfregulation) Pornography Industry: Obscenity (government regulation) January 29th, 2016 Watched documentary Page One PAGE ONE: INSIDE THE NEW YORK TIMES deftly gains unprecedented access to The New York Times newsroom and the inner workings of the Media Desk. With the Internet surpassing print as the main news source and newspapers all over the country going bankrupt, PAGE ONE chronicles the transformation of the media industry at its time of greatest turmoil. It gives us an upclose look at the vibrant crosscubicle debates and collaborations, tenacious jockeying for ontherecord quotes, and skillful pageone pitching that produce the “daily miracle” of a great news organization. What emerges is a nuanced portrait of journalists continuing to produce extraordinary work under increasingly difficult circumstances. At the heart of the film is the burning question on the minds of everyone who cares about a rigorous American press, Times lover or not: what will happen if the fastmoving future of media leaves behind the factbased, original reporting that helps to define our society?
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