New User Special Price Expires in

Let's log you in.

Sign in with Facebook


Don't have a StudySoup account? Create one here!


Create a StudySoup account

Be part of our community, it's free to join!

Sign up with Facebook


Create your account
By creating an account you agree to StudySoup's terms and conditions and privacy policy

Already have a StudySoup account? Login here

Chapter 1

by: Aimee Castillon

Chapter 1 MBUS303

Aimee Castillon
GPA 3.61
View Full Document for 0 Karma

View Full Document


Unlock These Notes for FREE

Enter your email below and we will instantly email you these Notes for Marketing in the Global Economy

(Limited time offer)

Unlock Notes

Already have a StudySoup account? Login here

Unlock FREE Class Notes

Enter your email below to receive Marketing in the Global Economy notes

Everyone needs better class notes. Enter your email and we will send you notes for this class for free.

Unlock FREE notes

About this Document

Intro to Marketing notes from 1/19/16
Marketing in the Global Economy
Dr. Joiner
Class Notes
Marketing, business




Popular in Marketing in the Global Economy

Popular in Marketing

This 2 page Class Notes was uploaded by Aimee Castillon on Monday February 1, 2016. The Class Notes belongs to MBUS303 at George Mason University taught by Dr. Joiner in Spring 2016. Since its upload, it has received 26 views. For similar materials see Marketing in the Global Economy in Marketing at George Mason University.

Similar to MBUS303 at Mason


Reviews for Chapter 1


Report this Material


What is Karma?


Karma is the currency of StudySoup.

You can buy or earn more Karma at anytime and redeem it for class notes, study guides, flashcards, and more!

Date Created: 02/01/16
        Organization name        Aimee Castillon  Marketing in a Global Economy  MBUS 303  •  Spring 2016     Heading: 1/19/16  Notes: Intro to Marketing    What is Marketing?    ­ marketing i​ s an organizational function and a set of processes for creating,    capturing, communicating, and delivering  ​value ​o customers and for    managing customer relationships in ways that benefit the organization and    its stakeholders.    ­ creating­ p ​rocess of collaborating with suppliers and customers to    create offerings that have value    ­ communicating­ b ​roadly, describing those offerings, as well as    learning from customers    ­ delivering­ ​ getting those offerings to the consumer in a way that    optimizes value    ­ i.e. Snickers bars in drug stores, theaters, etc.    ­ capturing (exchanging)­ ​ trading value for those offerings    ­ several other definitions of marketing    ­ main objective of marketing is to create customer value    ­ marketing usually involves an exchange between buyers and sellers    or between other parties    ­ marketing has an impact on the firm, its suppliers, its customers, and    others affected by the firm’s choices    ­ marketing frequently involves enduring relationships between buyers,    sellers, and other parties    ­ at the core: value    ­ fundamental purpose of marketing is to create value for both the firm    and customer    ­ value is simply what you get (benefits received) for what you give up  example: how do  (price + hassle)  companies address the  ­ marketing is about satisfying customer needs and wants  diverse needs and wants of  ­ The “4 P’s”/“The Marketing Mix”:   consumers for dental care  ­ product  products?  ­ fundamental purpose of marketing is to create value by    developing a variety of offerings, including g ​ oods, services,    and ideas​ , to satisfy customer needs    ­ price= everything a buyer gives up (money, time, energy) in    exchange for the product    ­ key: figure out how much customers are willing to pay and    assess whether a profit can be made at that point    ­ value is critical to this!    ­ place­ all the activities necessary to get the product to the right    customer when and how the customer wants it    ­ promotion­ communication by a marketer that i​ nforms, persuades,    and ​reminds​ potential buyers about a product or service to influence    their opinions or elicit a response    ­ value­based marketing    ­ firms must offer customers something in excess of that being offered  “value is in the eye of the  by the competitors (p​ erceived and individual!)​  beholder”  ­ firms must understand how each aspect of their product/service  creates value for customers  ­ how firms compete on the basis of value: not easy!  ­ constantly changing consumers’ perceptions  ­ firms must constantly monitor the marketplace in order to create  value     


Buy Material

Are you sure you want to buy this material for

0 Karma

Buy Material

BOOM! Enjoy Your Free Notes!

We've added these Notes to your profile, click here to view them now.


You're already Subscribed!

Looks like you've already subscribed to StudySoup, you won't need to purchase another subscription to get this material. To access this material simply click 'View Full Document'

Why people love StudySoup

Jim McGreen Ohio University

"Knowing I can count on the Elite Notetaker in my class allows me to focus on what the professor is saying instead of just scribbling notes the whole time and falling behind."

Allison Fischer University of Alabama

"I signed up to be an Elite Notetaker with 2 of my sorority sisters this semester. We just posted our notes weekly and were each making over $600 per month. I LOVE StudySoup!"

Steve Martinelli UC Los Angeles

"There's no way I would have passed my Organic Chemistry class this semester without the notes and study guides I got from StudySoup."

Parker Thompson 500 Startups

"It's a great way for students to improve their educational experience and it seemed like a product that everybody wants, so all the people participating are winning."

Become an Elite Notetaker and start selling your notes online!

Refund Policy


All subscriptions to StudySoup are paid in full at the time of subscribing. To change your credit card information or to cancel your subscription, go to "Edit Settings". All credit card information will be available there. If you should decide to cancel your subscription, it will continue to be valid until the next payment period, as all payments for the current period were made in advance. For special circumstances, please email


StudySoup has more than 1 million course-specific study resources to help students study smarter. If you’re having trouble finding what you’re looking for, our customer support team can help you find what you need! Feel free to contact them here:

Recurring Subscriptions: If you have canceled your recurring subscription on the day of renewal and have not downloaded any documents, you may request a refund by submitting an email to

Satisfaction Guarantee: If you’re not satisfied with your subscription, you can contact us for further help. Contact must be made within 3 business days of your subscription purchase and your refund request will be subject for review.

Please Note: Refunds can never be provided more than 30 days after the initial purchase date regardless of your activity on the site.