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Chapter 2

by: Anthony Nolan

Chapter 2 MARK 3324

Anthony Nolan

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Consumer Behavior
Adwait Khare
Class Notes
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This 1 page Class Notes was uploaded by Anthony Nolan on Tuesday February 2, 2016. The Class Notes belongs to MARK 3324 at University of Texas at Arlington taught by Adwait Khare in Spring 2016. Since its upload, it has received 18 views. For similar materials see Consumer Behavior in Marketing at University of Texas at Arlington.


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Date Created: 02/02/16
Chapter 2 Step Four: Formulating Strategy Corporate Strategy -Mergers and acquisitions -Strategic alliances and joint ventures -Growth and Diversification Step Five: Implementing that Strategy How do we fill vacancies? -Hire new employees -Or current employees given overtime -Recall layoffs -temp workers Demotions?? -reduces salary and benefits as well -attrition-all jobs that are open, stay open Outright Terminations?? -maybe based on performance appraisals Offer Early Retirement??? -lump sum of thousands of dollars -most companies make you sign legal doc….no legalities or no unemployment Outsourcing??-permanent loss of jobs that used to be on the payroll and sent outside the US Step Six: Evaluation and Assessment Balanced score card-a measurement framework that helps managers translate strategic goals into operational objectives -financial -customer preferences -processes -learning


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