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Week 1 Notes-2

by: Jayne Johnston

Week 1 Notes-2 MKTG 2001

Jayne Johnston

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About this Document

These notes cover what was on Exam 1.
Advertising and Society: from Ancient Greece
Richard Sweeney
Class Notes
Marketing, Advertising, Society
25 ?




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This 1 page Class Notes was uploaded by Jayne Johnston on Thursday February 4, 2016. The Class Notes belongs to MKTG 2001 at University of Cincinnati taught by Richard Sweeney in Spring 2016. Since its upload, it has received 13 views. For similar materials see Advertising and Society: from Ancient Greece in Marketing at University of Cincinnati.


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Date Created: 02/04/16
History of Advertising (The World as 100 People)  Ancient Greece – they had paintings of signage on buildings. Palace of conosus?  Ancient Babylon – painted cloth, more elaborate and to depict things in a more descriptive way.  Pompeii (500 A.D.) – painting and artwork of what people liked to do. People like to play instruments.  Medieval Times (600-1400) – A lot of calligraphy and crests on what job you did. Town crier with a bell and told the news.  Invention of the Printing Press (1450)  First Newspaper Advertisement (1700)  Pre-Industrialization Era (pre-1800) – newspaper ad for frock dresses or dress making.  Industrialization Era (1800-1875) – Manufacturing accidents so insurance industry popped up in advertisements.  First Billboard Advertisement in U.S. (1835) – The Great Wallace Shows Circus  First Advertising Agency (1841) – V. B. Palmer’s, they sold media or space on the side of buildings.  First P&G Soap Ad (1882)  P.T. Barnum Era (1875-1918) – advertising told us what we wanted to hear instead of the truth or facts.  First Celebrity Endorsement (1890) – Lily Langtry for Pears Soap  First National Ad Campaign (1905) – Gillette Safety Razor  War Advertising (1914) – British Volunteers  The 1920s (1918-1929) – complexion wafers and office widow.  First Radio Commercial (1922)  The Depression (1929-1941) – Dog rides comfortably in sack on running board.  Soap Operas (1930s)  First TV Commercial (1941) – Bulova watches  WW2 & The 1950s (1941-1960) – women worked in factories making bombs, etc. IBM first computer.  Peace, Love, & Creativity (1960-1972) – Mad Men, Airplane Stewardess  The 1970s (1973-1980) – Max Cigarettes, Designer Jeans  The Designer Era (1980-1992) – 1984 Ad for Apple  The E-Revolution Begins (1993-2000) – Internet  Consumer Empowerment, Branded Entertainment, & Social Media (2000-Present)


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