Lecture 6.1 - Attitudes & Persuasion Part 3
Lecture 6.1 - Attitudes & Persuasion Part 3 PSYC 2012
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This 2 page Class Notes was uploaded by Leslie Ogu on Friday February 5, 2016. The Class Notes belongs to PSYC 2012 at George Washington University taught by Stock, M in Fall 2015. Since its upload, it has received 17 views. For similar materials see Social Psychology in Psychlogy at George Washington University.
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Date Created: 02/05/16
Leslie Ogu PSYC 2012 02/03/2016 ttitudes & Persuasion Pt. 3 Subliminal Messages ➢ Can perceiving a message without being aware that we are (i.e., subliminally) affect our behavior? ○ Ex: Ad flashing a word extremely quickly on the screen about a product (e.g., “Drink Coke”) ➢ It hasn’t been proven that subliminal messages greatly influence behavior Fear Appeals ➢ Inherently feararousing (this is due to the risk of personal harm to a person) ➢ Means of scaring people to act in the desired manner ➢ Can be effective in health behavior change if used properly ➢ Moderate fear appeals are most effectivas long as informatio about how to reduce the fear (or risk) is present ➢ Key Factors: ○ amount of fear (THREAT) ○ recommendations of how to change behavior (EFFICACY ability to produce desired result) ➢ Types of Fear Messages: ○ High Threat Message ■ personal ■ vivid language and pictures ■ Desired Reaction: “It can happen to me and is a threat to my health” ○ High Efficacy Message ■ describes how to carry out recommended response ■ gives evidence that recommended response actually works ● Response Efficacy: belief that the advocated response works ● Self Efficacy: perceived ability to carry out the response ○ A balance of the two incorporates enough of each to get the message across to the audience and provide them a means to solve the problem Psychological Reactance ➢ Reactance : when people feel that their freedom to do a certain behavior is threatened, an unpleasant state of reactance is aroused, which they reduce by carrying out the threatened action or behavior ○ Depends on: ■ Importance of the freedom to the person ■ Number of freedoms threatened ■ At high risk ■ Strength of the message ○ As a result, people may either: ■ Ignore the message OR ■ Become more attracted to what they can’t have (the undesirable behavior) ○ Ex: Romeo and Juliet ■ Parents disapprove of their child’s partner and as a result, they increase the intensity of the romance ○ Ex: Warning Labels on things like video games and certain books ○ The way things are worded also affect how a person reacts ■ Ex: “NO SMOKING” compared to “Please do not smoke”
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