pksc 102- history and functions
pksc 102- history and functions 81499 - PKSC 1020 - 001
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81499 - PKSC 1020 - 001
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This 3 page Class Notes was uploaded by Addie Pearson on Friday February 5, 2016. The Class Notes belongs to 81499 - PKSC 1020 - 001 at Clemson University taught by Heather P Batt in Fall 2015. Since its upload, it has received 44 views. For similar materials see Introduction to Packaging Science in Nutrition and Food Sciences at Clemson University.
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Date Created: 02/05/16
PACKAGING SCIENCE LECTURE How the Clemson Packaging Program defines it: “It is a field that involves the use of materials, methods and machinery to develop and produce the packages that protect and preserve a product, help market the product and instruct the consumer in its proper use” (1/13) PACKAGING TIMELINE Earliest (unrecorded dates) Ancient Man-made (3000BC-1500) Developments during the industrial revolution: - 1809: Nciholas Appert- canning process - 1810: peter Durand- develops tin canister - 1868: - Something else: - 1877: Quaker oats first used the “Quaker Man” to represent their product; first branding - 1897- fist major use of paperboard for National Biscuit Company “Uneeda” Biscuit product - Late 1800-early 1900’s: first major use of graphics to help sell products End of Industrial Rev. and around WWII - Movement from bulk packaging to retail packaging - Illustrates how social changes interact with packaging developments - 1930: polyethylene discovered in England, eventually one of the most commonly used packaging plastics Late 20 century packaging - 1950s and 60’s: convenience and brand expansion - 1970’s: improvements in distribution and material handling - 1980’s: improvements in barrier films and microwave packaging - 1990’s: environmental awareness and market globalization - 1954-Polypropylene used for packaging - 1960-1970: laws clarified and improved - 1987: new jersey enacts first statewide law for recycling plastic containers - 1990: nutritional labeling and education Act IMPORTANCE OF PACKAGING TO SOCIETY - Essential for us to have and get what we want - Reduces waste (in underdeveloped countries, 50% of food produced never reaches the customers (pg. 13). US only 3% for processed food and 10-15% for fresh is wasted.) FUTURE TRENDS - Away from glass and metal toward plastics and composites - Away from rigid toward flexible and semi-rigid - Metallized instead of foil laminates - Tamper evident and anti-theft devices - More informative (ex. OTC drug packages) PACKAGING FUNCTIONS Packaging functions overview: - Contains - Protect/preserve - Inform/sell - Provide convenience or utility of use Levels of Packaging - Primary: the main informative package o Ex: box with the nutrition label - Secondary: holds indiv. Primary package o Ex: one packet of oatmeal in the box - Tertiary: shipping or distribution package o Ex: corrugated box used to ship a number of cereal boxes - Quaternary: unit load o Ex: stretched wrapped pallet load of corrugated shipping container - Many products do not require all four levels of packaging o Ex: food products usually have all 4 Functions of a package: - Containment - Product’s physical form - Product’s nature (characteristics) - Protect o Protect package from the elements… o Shock and vibrations… o Protect the consumer from the contents… o Protect against tampering - Inform/sell: info required by law: o Contents o Nutrition label o Warnings o Shipping info - Inform/sell: motivational info: not required by law: o Type of material o Shape and size o Color o Typography o Symbols or icons o Illustrations o Games o Recipies Know the term “TRADE DRESS” - Includes shape, color and print - Covered under trademark law - Ex: coca cola red white script and hourglass shape (all together; can’t be copied, so cant mislead anyone to buy it THINKING its coca cola) Utility of Use (provide convenience - For the cusumer: o Easy opening/resealing o Squeezable o Microwaveable o Unit dose - For retaler: o Size o Orientation for shelf display o Point of purchase displays - For the shipper/ distributor: o Hand holds o Fork truck cut outs o Reusable totes (car manufacturers started this)
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