Journalism 382 Media Research and Consumer Behavior
Journalism 382 Media Research and Consumer Behavior Jour 382
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This 2 page Class Notes was uploaded by Hannah Achenbach on Friday February 5, 2016. The Class Notes belongs to Jour 382 at Ball State University taught by Youngah Lee in Spring 2016. Since its upload, it has received 48 views. For similar materials see Media Research and Consumer Behavior in Journalism and Mass Communications at Ball State University.
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Date Created: 02/05/16
Week 4 Chapter 12 – Content Analysis Content Analysis – specific quantitative content that is recorded. social media press radio music lyrics web movies Quantitative: count occurrences Systematic: count all relevant aspects Objective: categorize units using clearly defined criteria Manifest: tangible and observable *Wordle.net CA Steps: define research questions define universe sample define units people, themes, words, time on a topic defining categories for units people as old, middleaged or young coding check intercoder reliability analysis CA Rules: categories cannot overlap cannot be coded twice Week 4 Chapter 13 – Rhetorical Analysis Rhetorical – the study of argumentation and persuasion. Aristotle – ethos character pathos emotion logos – fact & logic Fantasy Theme Analysis it seeks to uncover – collective vision group conscious shared values that sustain a group of people Fantasy themes: sagas, stories or shared ideas Master Narrative – an explanatory story with credence Example: “The American Dream” Symbolic Convergence – a story of agreed understanding of what unites group members. central persons opposing forces or obstacles supporting characters Example: https://www.youtube.com/watch?v=kyP31klVgc the plot or resolution Conversation Analysis – the documents and analyzes the rules that governs our daily interactions. Example: turn taking or who speaks next Units of Conversation Analysis utterances: units of speech preceded by silence or another speaker. turn taking: managing who speaks next adjacency pairs: speech units that occur together such as question & answer repair mechanism: restore a conversation after disruption preference organization: preferred responses: coordinate participants dispreferred responses: can be disruptive
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