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Marketing 310 Consumer Behavior

by: Hannah Achenbach

Marketing 310 Consumer Behavior Mkg 310

Marketplace > Ball State University > Marketing > Mkg 310 > Marketing 310 Consumer Behavior
Hannah Achenbach

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About this Document

These notes cover chapter 4 (social stratification) and chapter 5 (subcultures)
Consumer behavior
Class Notes
Marketing, 310, BSU, Ball State, Hittler, Consumer Behavior, MKG, business
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This 2 page Class Notes was uploaded by Hannah Achenbach on Friday February 5, 2016. The Class Notes belongs to Mkg 310 at Ball State University taught by Hittler in Winter 2016. Since its upload, it has received 21 views. For similar materials see Consumer behavior in Marketing at Ball State University.


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Date Created: 02/05/16
Week 4 Chapter 4 – Social Stratification YouTube Link: v=nU5MtVM_zFs&list=PLC6D871A2A8C3C8EF Socioeconomic Factors: ­ occupation ­ education ­ income ­ heritage ­ ownership  Social Standing: ­ upper ­ middle ­ working ­ lower  Measuring Social Status: ­ single­item index ­ multi­item index which is an overall measure  Chapter 5 – Subcultures African Americans ­ $910 billion is buying power Asian Americans – highest educated and highest income Native Americans – 550 tribes, most on reservations Asian­Indian Americans – well educated, affluent and fluent in English Hispanics – the largest and fastest growing  Arab Americans – younger and better educated surrounded by stereotypes  Religious Subcultures ­ America is a secular society meaning it is not controlled by religion but by people’s  daily behaviors. Christian Subcultures: ­ Roman Catholic ­ Protestant ­ Born­Again Christian Non­Christian Subcultures:  ­ Jewish ­ Muslim ­ Buddhist   Regional (Geographic) Subcultures ­ climate conditions ­ natural environment ­ significant social and political events ­ various immigrant groups 


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