Chapter 5: Social Cognition
Chapter 5: Social Cognition Psy 4043 ( Social Psychology, Dr. Ilan Shrira)
Arkansas Tech University
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This 1 page Class Notes was uploaded by Krista Lindenberg on Friday February 5, 2016. The Class Notes belongs to Psy 4043 ( Social Psychology, Dr. Ilan Shrira) at Arkansas Tech University taught by Dr. Ilan Shrira in Winter 2016. Since its upload, it has received 24 views. For similar materials see Social Psychology in Behavioral Sciences at Arkansas Tech University.
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Date Created: 02/05/16
Chapter 5 Social Cognition Social Cognition: thinking about and making sense of others, yourself, and the world. Goals of Social Cognition: Accuracy Reach desired conclusions Conserving cognitive energy o We don’t’ have time or energy to process every bit of available information. What determines how much energy we use? Motivation Ability (most of the time, we don’t have the ability) If either motivation or ability are low, we will rely on shortcuts to make decisions. Conserving Cognitive Energy Heuristics Availability heuristic o A mental shortcut that relies on immediate examples that come to a given person's mind when evaluating the likelihood that a specific topic, concept, method or decision will occur. o Most of the time it serves us well. Representativeness heuristic o Judging whether something belongs to a category based on how well it represents a typical member Anchoring and Adjustment heuristic o “Anchoring effect” occurs when making a number judgement; we will tend to over rely on the first number that comes to mind.
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