Comm 333 (Social Media)
Comm 333 (Social Media) COMM 333-01
U of L
Popular in Social Media
Popular in Communication
This 4 page Class Notes was uploaded by Alli Mayes on Saturday February 6, 2016. The Class Notes belongs to COMM 333-01 at a university taught by Karen Freberg in Winter 2016. Since its upload, it has received 29 views.
Reviews for Comm 333 (Social Media)
Report this Material
What is Karma?
Karma is the currency of StudySoup.
You can buy or earn more Karma at anytime and redeem it for class notes, study guides, flashcards, and more!
Date Created: 02/06/16
Social Media Privacy, Ethics, & Policies: Week 2 Notes: New Issues within Ethics: Online persona and access to password information to see social networking profiles (employees & student-athletes) Issue of free speech Copyright (ex. pins, images) Ownership of content “Reviewers” Bloggers & “payment” -Reviews that are honest or paid for by sponsor / brand. -If you are getting paid or getting other rewards (ex. trips, free products, etc.) – this needs to be noted and acknowledged publicly Readings on Social Media Policies: Further Reading on creating social media policies (Social Media Examiner) How to write a social media policy (Inc.) Must haves for a social media policy (Mashable) Online Database of Social Media Policies (Social Media Governance) Social Media Template (Erick Schwartzman) FTC Guidelines: Social Media -Have to disclose all posts that contain any type of compensation -Cannot put your discloser at the end of your post (must be clear) -Contests and Compensation for Influencers (disclosure) -Issue of FB Fake Likes -Font can’t be smaller or different from the regular font you use -Your disclosure must be included in any communication (all social media platforms) -Have to acknowledge sponsored content -Link to document of full disclosures Social Media & Privacy: Most privacy risks are not exclusive to just social media technologies. Conversations and monitoring that brands do = collecting and storing data Social media brings up the concern about doing social media “right.” “Privacy is dead, and social media holds the smoking gun.” –Pete Cashmore Social media has -impacted the way we communicate, our culture and the relationship consumers expect to have with businesses. -Be aware of the “openness” that comes with it and see your business take flight Consider the Following… Usernames – fake or real? Profile – hidden or open? Uses – how much data do you want to allow others to see? (Ex. social media sites, third party apps, etc.) Do you really own your data? Deletion of accounts Transfers Complaints Best Practices Related to Privacy: Make sure to have social media incorporated into your code of conduct Revisit polices, privacy notifications, statements Inform upfront about privacy issues and procedures about how the data is going to be collected, monitored, etc. Train and inform (user education) and provide updates with guidelines and agreements related to social media Other Issues: Privacy expected on computers with all social media platforms Using FB and other platforms to prescreen employees and student-athletes (outlawed in several states) Cyberbullying Copyright What is Cyberbullying? “Bullying through e-mail, instant messaging, in a chat room, on a website, or through digital messages website, or through digital messages or images sent to a cell phone.” Examples include sending mean text messages or tweets, posting derogatory messages online, impersonating someone falsely, Owning Your Twitter Account: Phonedog Media v. Noah Kravitz » Phonedog hired Kravitz for SM marketing » Kravitz attracted 17,000 followers as @Phonedog_Noah » Left Phonedog and changed to @NoahKravitz » Phonedog currently battling in court for account rights Best Practices: Educate yourself on the legal issues and use of technology. Be specific in your Social Media Policy and Employee Contracts about who owns your social media content (i.e. profiles, access info, content, followers, etc.) Outline clear distinctions between professional and personal accounts Review Social Media policies on a regular basis
Are you sure you want to buy this material for
You're already Subscribed!
Looks like you've already subscribed to StudySoup, you won't need to purchase another subscription to get this material. To access this material simply click 'View Full Document'