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Comm 333 (Social Media)

by: Alli Mayes

Comm 333 (Social Media) COMM 333-01

Marketplace > Communication > COMM 333-01 > Comm 333 Social Media
Alli Mayes
U of L

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About this Document

Week 4 Notes
Social Media
Karen Freberg
Class Notes
25 ?




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This 4 page Class Notes was uploaded by Alli Mayes on Saturday February 6, 2016. The Class Notes belongs to COMM 333-01 at a university taught by Karen Freberg in Winter 2016. Since its upload, it has received 31 views.

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Date Created: 02/06/16
Social Media Notes/ Week 4 Managing Online Reputation: Something to Think About: “It takes many good deeds to build a good reputation, and only one bad one to lose it.” -- Benjamin Franklin Online Reputation Management: People will have a voice – filtered or unfiltered – online and with social media Social media is the personalized digital version of traditional media – people sharing information, discussing important issues, etc. Communities will engage in conversation online – with you, against you, and even about you Privacy online is really not there – people will judge you based on the information presented online on Google, Bing, Twitter, Facebook, or other sites – First impressions key! Google is not a search engine. It's a reputation management system. Online your rep is quantifiable, findable and totally unavoidable. Things to Realize (Brian Solis): A digital presence (or online reputation) is just a way of life People will always talk about you – so give them something to talk about that is positive. Actions speak louder than scores (influence) Question – who is the center of your ego-system? YOU! You control your connections, networks, voice, and information! Reputations Are… Evolving Fragile Needs to be constantly maintained Integrated perceptions of our various roles in life Not only in the local sphere – but are now global Influenced by word-of-mouth communications – not only what you say to others, but what your “friends” say and present about you as well. Are constructed through personal interactions online, ongoing dialogue, and the personalized presentation of information in multiple formats to showcase personality traits Formed over time Most valuable possession – part of individual, business, and society Competition is Name of the Game: We are competing for -the moment -the future -the mention -the relevance -the attention and understanding on who we are and what we can contribute to the conversation / industry / environment Why do you need to manage your presence/reputation online? More people are going online for news, information about companies and jobs, and networking – and Google never forgets! The internet is an important medium for PR professionals to not only know, but also understand how it works. Employers today search online when they are interviewing job candidates. You need to be aware of what is posted and shared on you online By managing your brand with a personal web site, online portfolio, social media resume, and blog, you will have a little more control over what is posted online. Your reputation is your most priceless possession, once it is lost, it is very hard to get it back! Your Online Reputation Consists of: -Personality -Professional Content & SNS -Technology -Online Portfolio -Consistent Interactivity -Social Network Sites (SNS) -Discussions -Multimedia Character is like a tree and reputation is like a shadow. The shadow is what we think of it; the tree is the real thing. -Abraham Lincoln Influence: Social media is all about relationships -An audience with an audience Is not based on popularity -Influence is based on the ability to change behavior and cause outcomes to occur – Brian Solis Participation requires -Listening and learning -Engagement and interactions -Sharing information (curating content) -Creating content What Makes a Brand or Person Influential? Having connections other than the connection point towards a brand. Tools to Measure Influence: Klout -Influence platform integrated in social media -Looks at FB, Twitter, YouTube, LinkedIn, Instagram, RSS, etc. -How the Klout Score is calculated -FAQs about Klout Peer Index -Influence platform -Looks at FB, Twitter, LinkedIn, Quora, and RSS TweetLevel What to do: Identify your own SWOT analysis for online reputation Set up own personal social media policy guidelines in managing own personal online reputation Opportunity to share your story - connect with others and create content Understand that whatever you post, share, comment, discuss online – it is public and on record Think before posting “Sticks and stones may break my bones, but words will never hurt me” – develop thick skin Having personal web site / blog / social networking site Be your own best PR spokesperson Final Thoughts: “Be more concerned with your character than your reputation, because your character is what you really are, while your reputation is merely what others think you are.” -- John Wooden


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