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Evolution of Public Relations

by: Susan

Evolution of Public Relations BUS 259

Marketplace > SUNY Farmingdale > BUS 259 > Evolution of Public Relations


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About this Document

These notes are the evolution of PR. The history and growth.
Principles of Public Relations
Class Notes
public relations
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This 2 page Class Notes was uploaded by Susan on Saturday February 6, 2016. The Class Notes belongs to BUS 259 at SUNY Farmingdale taught by in Spring 2016. Since its upload, it has received 28 views.


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Date Created: 02/06/16
Chapter 2 Public Relations: Evolution History and Growth of PR • Modern PR is 100 years old • John Rockefeller­ 1914  • Evolution influenced by: • Growth of big institutions • Heightened public awareness and media sophistication • Increasing incidence of societal change • Dominance of the internet and growth of social media Ancient beginnings • ­Sophists • ­Romans • ­Creel Committee • ­Catholic Church Early American Experience • ­American Revolution • ­Committees of Correspondence • ­Events • ­Thomas Paine’s Crisis papers Later American Experience • ­The federalist papers • Amos Kendall • Robber Barons  • Muckrakers The growth of Modern Public Relations ­Government • Creel Committee • Office of war information • World War 2 public relations • President Bill Clinton and Obama ­Counseling The growth of Modern Public Relations Page’s five principles for successful corporate public relations • Make sure management thoughtfully analyzes relation to public • Create system to inform employees about firm policies • Create system giving contact employees knowledge to be polite • Create system drawing employee and public questions • Ensure frankness in telling the public about the companies actions Public Relations comes of Age • ­Growth of Large Institutions • ­Heightened public awareness and media • ­Societal Change, conflict • Globalization • Dominance of internet


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