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Social Psychology

by: Khatren Reed

Social Psychology Psych 350

Khatren Reed
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About this Document

Notes on ch.3 and ch.4
Social Psychology
Joyce Ehrlinger
Class Notes
social, Psychology, social psychology, Psych 350




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This 2 page Class Notes was uploaded by Khatren Reed on Saturday February 6, 2016. The Class Notes belongs to Psych 350 at Washington State University taught by Joyce Ehrlinger in Spring 2016. Since its upload, it has received 29 views. For similar materials see Social Psychology in Psychlogy at Washington State University.


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Date Created: 02/06/16
2/1/16-2/5/16 Social Psychology Self-enhancement: the desire to increase, maintain, or protect positive views of one self Better-than-average-effect: when people think they are in above average in kindness, leadership, etc. Theories Self-affirmation theory: focuses on efforts to maintain an overall sense of self- worth when we are confronted with feedback/events that threaten a valued self- image Example: Getting a poor test grade Self-verification theory: we strive for stable, subjectively, accurate beliefs about ourselves because they give us a sense of coherence (make us more predictable to ourselves and others) Schemas Influence our: • Attention: selective, cannot focus on everything so we direct our attention on what is most important • Memory: more likely to remember stimuli that have captured our attention 1. Encoding- putting away information in our memory 2. Retrieval- extracted from our memory • Construal: influence the way we construe and interpret certain information • Behavior: turns automatic when exposed to a certain stimuli in the environment 1. Priming- active a certain idea/schema Schemas that are activated and applied: • Recent Activation: Most important/ if a schema has been recently borught to mind it is much easier to access and ready to be used • Frequent Activation: sharp accessibility increases the chance that it will be applied to understanding a new stimulus • Chronic Accessibility: influences peoples evaluation of others and has a significant impact on how we interpret what we come in contact with on a day to day basis • Expectation: apply schema due to a expectation/ saves a great deal of mental energy used Fluency- ease in regards to processing information Representativeness Heuristic- used when making accurate judgment about a certain event or person Base-rate information- knowledge about relative frequency Illusory correlation- belief that two variables are correlated when in reality they are not correlated at all


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