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Chapter 3 Lecture Notes

by: Elizabeth Gruber

Chapter 3 Lecture Notes PSC1001

Marketplace > Political Science > PSC1001 > Chapter 3 Lecture Notes
Elizabeth Gruber
GPA 3.9

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Lecture covered the formation and function of nation-states.
Introduction to Comparative Politics
No professor available
Class Notes
nation-states, Comparative Politics
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This 2 page Class Notes was uploaded by Elizabeth Gruber on Saturday February 6, 2016. The Class Notes belongs to PSC1001 at a university taught by a professor in Fall. Since its upload, it has received 35 views.

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Date Created: 02/06/16
Chapter 3 The Global Marketing Environment  A Definition of Culture o Encompasses the entire heritage of a society, transmitted orally, via literature, or in any other form o Role and influence is evolving as economies become more interlinked o Cultural Influences on Marketing  Function of marketing = earn profits from the satisfaction of human wants and needs  To understand wants and needs – we need to understand culture o Isolating Cultural Influences  Religion  Determines attitudes to social structure and economic development  Dictates what goods and services are purchased and by whom o Marketing and Western Religion  Emphasized hard work, thrift, and a simple lifestyle  Christmas  Major event for most consumer goods in Christian countries o Ex. Christmas and St. Nicholas’ Day in the Netherlands  Valentine’s Day  Kosher diets o Marketing and Islam  Religious requirement to fast during the month of Ramadan as a reminder to be generous to the poor  Ads during this month encourage giving and sympathy for the poor  Prohibition on interest  No-interest financing incorporated into pricing policies and leasing options  Halal requirements  Certification that foods and other products such as cosmetics adhere to halal standards  Prohibition on personally benefiting from one’s charitable acts  Corporate philanthropic giving – good  Corporate social responsibility projects (that also benefit the company) i.e. donations to a charity for each product sold – bad  Expectation of modest behavior  Both men and women in ads should be modestly clothed  Some cultures expect men and women to be separated 


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