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Notes for Management of Innovation

by: Anna Notetaker

Notes for Management of Innovation 3620

Marketplace > Middle Tennessee State University > 3620 > Notes for Management of Innovation
Anna Notetaker
GPA 3.62

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Notes from week 2 of Management of Innovation
Management of Innovation
Prof. Kimball Bullington
Class Notes
mtsu, Management, Marketing, innovation, business
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This 1 page Class Notes was uploaded by Anna Notetaker on Saturday February 6, 2016. The Class Notes belongs to 3620 at Middle Tennessee State University taught by Prof. Kimball Bullington in Spring 2016. Since its upload, it has received 18 views.

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Date Created: 02/06/16
Management of Innovation – Week 2  Video : Choice, Happiness, & Spaghetti Sauce (TED TALK) o This video was to discuss the Food Industry and how the customer’s influence the business’s ideas of new products. o Prego Sauce was struggling as a product and in comparison to other sauces, was falling short yearly in sales. o Innovation was made when a man discovered that not all individuals want a thin pasta sauce and this is how the making of Chunky Prego Sauce was made. o When Chunky Prego Sauce was first put on the shelves, the sales of Prego sky-rocketed. o The same thing happened with Grey Poupon Mustard. It was sold in a small glass jar with old French writing and décor on the jar to make it stand out. Well, there was skeptics about the popularity of the product since it wasn’t your usual yellow mustard, but is sold quickly off the shelves.  Video : ABC Nightline – IDEO Shopping Cart o IDEO is the company that created the giant mechanical whale in Free Willy. o Shopping carts were clocked at 35 mph in this video. o The group working on this product was known for being laid back/informal, eclectic, collaborative, and for saying that there is no idea that is a bad idea.  PRESENTATION IDEA for IDEO: 1. Goal Description 2. Idea Pulling 3. Time Frame 4. Collaboration 5. No idea is a bad idea


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