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Chapter 5

by: JoAnne Maloney

Chapter 5 ARTD*108

JoAnne Maloney
GPA 3.4

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About this Document

Print Making
Survey of Graphic Design
Jeffery Case
Class Notes
Survey of Graphic Design, Graphic Design, Print Making
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This 12 page Class Notes was uploaded by JoAnne Maloney on Sunday February 7, 2016. The Class Notes belongs to ARTD*108 at Coastal Carolina University taught by Jeffery Case in Winter 2016. Since its upload, it has received 32 views. For similar materials see Survey of Graphic Design in Art at Coastal Carolina University.


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Date Created: 02/07/16
Ch 5 - Print Making JoAnne Maloney 5-1 French Watermark design, 15th Century - branding, copy right and logo mark - claiming you made something - Starbucks took this design - mermaid designs were produced by bent wire attached to the mold used in making paper Jack of Diamonds, 1400 CE - wood block playing card - relief printing, carved out wood, inked over and the pressed design on - flat stylized design conventions of playing cards have changed little in over 500 years - visual signs to designate the suits began as the four classes of medieval society - hearts = clergy, spades = derived from the italian spada (sword) stood for the nobility, leaf-like club = peasantry, diamonds = burghers 5-2 Saint Christopher , 1423 CE 5-3 - common to have woodblock prints of saints - gospel cards like baseball cards - made to teach principles and immulate the saint - simplified image says a lot for those who cannot read - small writings on bottom Annunciation 5-4 - block print - black is raised area - white carved away - black middle connects both sides and draws eye to center and the meaning of the piece - the scroll with a latin inscription serves the same communicative function as a “talk balloon” - part of page missing The Story of Blessed Virgin, 1400 CE - block book page - image with captions to communicate story - attempts to justify the Immaculate Conception by a series of “logical” parallels - if the light of Venus’s temple cannot be extinguished, if the moon is reflected in water, if a person can be changed into stone, and if man can be painted on stone, why should not 5-5 the Blessed Virgin be able to generate? Letter ‘K’ from Grotesque Alphabet, 1464 CE - figures to compose shape for each letter - illustration tell story - like a childs book to learn letters 5-6 - no longer scribe, wood block books - write story once on wood block and can print many quickly - illustration and writings balanced - a montage juxtaposes the deathbed scene with the subjects estate - one demon urges, ‘provide for your friends’ while the other advises ‘attend to your treasures’ - the densely textured text page recommends donating ones earthly goods to the church Pages from an ars moriendi, 1466 CE 5-7 - balance in images and writing Page from - typical layout, an architectural Biblia structure brings order to a complex page spread Pauperum, - text and images framed and organized 1465 CE - illustrator still used 5-8 Process of Press, 19th century Gutenburg’s system of casting type A) punch B) Matrix C) type mold (with matrix removed to show a newly casted letter) D and E) type mold opened so that newly casted letter can be removed 5-10 Gutenberg Bible, 1450-55 - still uses illustrator to draw illuminations - red headers and text, initials and floral marginal decoration by hand 5-14,15 - great typographic legibility and texture, generous margins, and excellent presswork - quality is hard to surpass Summary • Gutenberg discovered press, invented typography — movable type • Speeding up production = costs now less expensive = more available to public • more mechanical way of printing but still included hand illustrations • strive for perfection in printing


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