HMGT 3200 Week 5 Notes
HMGT 3200 Week 5 Notes HMGT 3200
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This 4 page Class Notes was uploaded by Kiera Howard on Monday February 8, 2016. The Class Notes belongs to HMGT 3200 at East Carolina University taught by Dr. Edgell in Winter 2016. Since its upload, it has received 69 views. For similar materials see Tourism in Hospitality at East Carolina University.
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Date Created: 02/08/16
HMGT 3200: Dimensions of Tourism Chapter 11 Sociology of Tourism • Sociology is the study of society and social behaviors • It is hard for people to relate to local population when traveling internationally Tourism Security and Crime (on exam) • One of the top issues for people who travel • We want to feel safe during our travel experiences • In many parts of the world there is a strong relationship between tourism and crime • Florida, Hawaii, California get a lot of international visitors making them good places for criminals o If you steal something from an international visitor, they can press charges but wont be there to go to court so the criminal will not be charged even if caught unless visitor comes all the way back just for the trial • Many places (Hawaii) have built new programs so that if something happens to you while you are there and need to come back to go to court or testify, the CVB will pay for it Travel Patterns Related to Age • There is a senior demographic and they are more active then in the past Income and Education • The higher the income, the more likely a person is to travel • A graduate degree travels more than a bachelors degree and a bachelors degree travels more than a high school diploma o High level of education, more likely to travel Reasons to Travel • Business purposes • Family vacations Barriers to Travel (on exam) 1. Cost 2. Lack of time 3. Health limitations 4. Family stages 5. Lack of interest 6. Fear and safety Chapter 12 Supply of Tourism • Transportation, lodging, and food services need to be available to support the travelers • Destinations: nature, entertainment, building environment (historical usually) • Time shares are continuing to grow o Able to use the same companies properties all over the world Impact of Shopping on Travel & Tourism • Certain types of visitors spend more than others o It is custom for people from Japan to buy gifts for friends and family when travelling • When travelling to Europe people want to: (on exam) 1. Dining and restaurants 2. Shopping 3. Visiting historic sites 4. Visiting a small town 5. Site seeing in the city • Museums and art galleries are also a big draw The Fluctuation of Demand in the short run • Peaks and valleys in demand is a big problem sometimes to do with weather • Strategies to deal with peaks and valleys 1. Mobile use not just during peak seasons 2. Price adjustments Seasonality • Look into international markets to supplement in the summer pricing strategy Chapter 13 Forecasting • Looking at past data and making adjustments to predict the future Seasonality (on exam) • The one area that needs continuous work in the industry • We haven’t come up with a reasonable solution to this problem • The relative attractiveness of a destination at a given time of year will affect travel Measuring demand (on exam) • The key elements of demand are: visitor arrivals, visitor days/nights (how many came during the day vs. the night), and amount spent (most important) Trend Analysis Method • Years vs. demand/time • Mark down for each year how many visitors came and then draw a line to forecast in the future. Simple method that works well Executive Judgment: Delphi Method • Delphi was a city in Greece where you would go to have someone look into the future. Generals went to know whether or not they were going to win the war • Getting judgment by experts on what they think is going to happen • For estimating/forecasting demand, the Delphi/Judgment and trend analysis methods are believed to give the most accurate forecast of any method Chapter 14 Use data from The Economic Importance of the Travel and Tourism Industry (first page) Data will be used on exam from this article written by Dr. Edgell Tourism Economic Impact • Tourism has a huge affect on economics • It is also a factor in the physical environment which leads us into sustainable tourism • Don’t use the numbers in the book, use them from the article handout Tourism Growth Around the World • East Asia is the fastest growing area for tourism • Africa is the smallest region in terms of growth • Middle East has suffered the most and has not been growing at all Dollars Spent • Europe gets most of the visitors but they don’t spend as much • People spend the most in the United States • Future tourism appears to be positive • WTO (world tourism organization): arrivals and expenditures • WTTC (world travel and tourism council): uses Oxford University for economic forecasting o Oxford has the best economic forecasting system in the world Another Major Factor • No one predicted the world crisis that has been going on. Travel warnings and travel alerts have been put out by the US department of State listing countries that we should NOT travel to • There currently are 38 countries on that list • If you go to these countries and something happens to you, the US will not be as likely to help you because they posted these warnings • Tourism would grow a lot faster if there was peace in the world • Travel alerts have to do with political issues and warnings are safety issues Tourism Exports and Imports • Tourism is an export in reverse: the person has to come to the country to spend money • Balance of payments: manufacturing and services Economic Multipliers • The multiplier effect is for each dollar spent in the tourism industry, it generates $1.64 Defendants on Tourism • Some areas in the world where tourism is critical (Caribbean countries: about 70% of their economy relies on tourism) Tourism from Canada to the US • Canada does a better job of producing statistics on tourism than the US does but the US does a good job on international tourism • Office of Travel and Tourism Industries has the in-flight surveys