New User Special Price Expires in

Let's log you in.

Sign in with Facebook


Don't have a StudySoup account? Create one here!


Create a StudySoup account

Be part of our community, it's free to join!

Sign up with Facebook


Create your account
By creating an account you agree to StudySoup's terms and conditions and privacy policy

Already have a StudySoup account? Login here

Class Notes Week 2-2

by: Jayne Johnston

Class Notes Week 2-2 MKTG2001

Marketplace > University of Cincinnati > Business > MKTG2001 > Class Notes Week 2 2
Jayne Johnston
GPA 3.33

Preview These Notes for FREE

Get a free preview of these Notes, just enter your email below.

Unlock Preview
Unlock Preview

Preview these materials now for free

Why put in your email? Get access to more of this material and other relevant free materials for your school

View Preview

About this Document

These class notes cover what is on Exam 1.
Advertising and Society: from Ancient Greece
Richard Sweeney
Class Notes
Advertising, Society, Marketing
25 ?




Popular in Advertising and Society: from Ancient Greece

Popular in Business

This 2 page Class Notes was uploaded by Jayne Johnston on Monday February 8, 2016. The Class Notes belongs to MKTG2001 at University of Cincinnati taught by Richard Sweeney in Summer 2015. Since its upload, it has received 54 views. For similar materials see Advertising and Society: from Ancient Greece in Business at University of Cincinnati.

Similar to MKTG2001 at UC


Reviews for Class Notes Week 2-2


Report this Material


What is Karma?


Karma is the currency of StudySoup.

You can buy or earn more Karma at anytime and redeem it for class notes, study guides, flashcards, and more!

Date Created: 02/08/16
The Advertising Industry  Advertisers  Manufacturers & Service Firms  Fortune 500 – Wal-Mart – Sinopec – Shell – CNPC – ExxonMobil – BP – State Grid – VW – Toyota – Glencore  Fortune 500 [Cincinnati] – Kroger – Procter & Gamble – Macy’s – Ashland – Fifth Third Bank – General Cable – Omnicare – AK Steel – American Financial Group  Trade Resellers  Federal, State, and Local Government  USPS  Social and Non-for-Profit Organizations  American Red Cross  Advertising & Promotion Agencies  Advertising Agencies  Full-Service  Creative Boutiques – best designers, best copyrighters, no research  Interactive  In-House  Media Specialists  Promotion Agencies  Direct Marketing / Database  E-Commerce  Sales Promotion  Event Planning  Design Firms – new logo or brochure or signage  Public Relations Firms The Advertising Industry  1 Advertising Agency – William Taylor (1786)  1 American Advertising Agency – V. B. Palmer’s (1841) bought media  Advertising Agencies in Movies and TV  Bewitched (1964-1972)  Kramer vs. Kramer (1979)  Bosom Buddies (1980-1982)  Melrose Place (1992-1999)  What Women Want (2000)  Mad Men (2007-Present)  The Pitch (2012)  External Facilitators  Marketing & Advertising Research Firms  Consultants  Production Facilitators  Software Firms  Media Organizations  Broadcast  TV, Radio  Print  Magazines, Direct Mail, Newspaper, Specialty  Interactive Media  Online Computer Services…  Support Media  Outdoor, Directories, Premiums, Point-of-Purchase Displays, Film and Program Brand Placement, Event Sponsorship  Media Conglomerates  Time Warner, Viacom, NBC Universal, News Corporation, The Walt Disney Company  CBC Corporation  Target Audiences  Household Consumers  Businesses and Not-for-Profit Organizations  Government Organizations


Buy Material

Are you sure you want to buy this material for

25 Karma

Buy Material

BOOM! Enjoy Your Free Notes!

We've added these Notes to your profile, click here to view them now.


You're already Subscribed!

Looks like you've already subscribed to StudySoup, you won't need to purchase another subscription to get this material. To access this material simply click 'View Full Document'

Why people love StudySoup

Jim McGreen Ohio University

"Knowing I can count on the Elite Notetaker in my class allows me to focus on what the professor is saying instead of just scribbling notes the whole time and falling behind."

Allison Fischer University of Alabama

"I signed up to be an Elite Notetaker with 2 of my sorority sisters this semester. We just posted our notes weekly and were each making over $600 per month. I LOVE StudySoup!"

Steve Martinelli UC Los Angeles

"There's no way I would have passed my Organic Chemistry class this semester without the notes and study guides I got from StudySoup."

Parker Thompson 500 Startups

"It's a great way for students to improve their educational experience and it seemed like a product that everybody wants, so all the people participating are winning."

Become an Elite Notetaker and start selling your notes online!

Refund Policy


All subscriptions to StudySoup are paid in full at the time of subscribing. To change your credit card information or to cancel your subscription, go to "Edit Settings". All credit card information will be available there. If you should decide to cancel your subscription, it will continue to be valid until the next payment period, as all payments for the current period were made in advance. For special circumstances, please email


StudySoup has more than 1 million course-specific study resources to help students study smarter. If you’re having trouble finding what you’re looking for, our customer support team can help you find what you need! Feel free to contact them here:

Recurring Subscriptions: If you have canceled your recurring subscription on the day of renewal and have not downloaded any documents, you may request a refund by submitting an email to

Satisfaction Guarantee: If you’re not satisfied with your subscription, you can contact us for further help. Contact must be made within 3 business days of your subscription purchase and your refund request will be subject for review.

Please Note: Refunds can never be provided more than 30 days after the initial purchase date regardless of your activity on the site.