Class Notes Week 2-2
Class Notes Week 2-2 MKTG2001
Popular in Advertising and Society: from Ancient Greece
Popular in Business
This 2 page Class Notes was uploaded by Jayne Johnston on Monday February 8, 2016. The Class Notes belongs to MKTG2001 at University of Cincinnati taught by Richard Sweeney in Summer 2015. Since its upload, it has received 54 views. For similar materials see Advertising and Society: from Ancient Greece in Business at University of Cincinnati.
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Date Created: 02/08/16
The Advertising Industry Advertisers Manufacturers & Service Firms Fortune 500 – Wal-Mart – Sinopec – Shell – CNPC – ExxonMobil – BP – State Grid – VW – Toyota – Glencore Fortune 500 [Cincinnati] – Kroger – Procter & Gamble – Macy’s – Ashland – Fifth Third Bank – General Cable – Omnicare – AK Steel – American Financial Group Trade Resellers Federal, State, and Local Government USPS Social and Non-for-Profit Organizations American Red Cross Advertising & Promotion Agencies Advertising Agencies Full-Service Creative Boutiques – best designers, best copyrighters, no research Interactive In-House Media Specialists Promotion Agencies Direct Marketing / Database E-Commerce Sales Promotion Event Planning Design Firms – new logo or brochure or signage Public Relations Firms The Advertising Industry 1 Advertising Agency – William Taylor (1786) 1 American Advertising Agency – V. B. Palmer’s (1841) bought media Advertising Agencies in Movies and TV Bewitched (1964-1972) Kramer vs. Kramer (1979) Bosom Buddies (1980-1982) Melrose Place (1992-1999) What Women Want (2000) Mad Men (2007-Present) The Pitch (2012) External Facilitators Marketing & Advertising Research Firms Consultants Production Facilitators Software Firms Media Organizations Broadcast TV, Radio Print Magazines, Direct Mail, Newspaper, Specialty Interactive Media Online Computer Services… Support Media Outdoor, Directories, Premiums, Point-of-Purchase Displays, Film and Program Brand Placement, Event Sponsorship Media Conglomerates Time Warner, Viacom, NBC Universal, News Corporation, The Walt Disney Company CBC Corporation Target Audiences Household Consumers Businesses and Not-for-Profit Organizations Government Organizations
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