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Rhetorical Theory

by: Aisha Ansley

Rhetorical Theory SPCH 1000

Aisha Ansley

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Rhetorical Theory Notes (Material for Test 2)
Human Communication
Professor Lorick
Class Notes
human communication, Speech Communication, speech
25 ?




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This 1 page Class Notes was uploaded by Aisha Ansley on Monday February 8, 2016. The Class Notes belongs to SPCH 1000 at Georgia State University taught by Professor Lorick in Spring 2016. Since its upload, it has received 16 views. For similar materials see Human Communication in Linguistics and Speech Pathology at Georgia State University.

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Popular in Linguistics and Speech Pathology


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Date Created: 02/08/16
Rhetorical Theory Rhetoric [the faculty of observing, in any given case, the available means of persuasion] <Rhetorical Situation> o rhetor [the creator; what is the purpose? o artifact [the creation; what are you seeing? o occasion [context, setting; what are the important things happening? o audience [who the creator is speaking to; who the creation is it directed towards? o effects/intent [what happens/purpose; what is the effect of the artifact? what was the intent of the rhetor? <L. Bitzer (1968)> o something happens and the right person responds (situation creates discourse) o idea that the one who responds is the ONLY one who could respond. o exigence [a situation that requires immediate address] <Vatz (1973)> o discourse creates situation <Barb Biesecker> o diferance [sometimes response shapes the situation, sometimes situation creates response] o (combination of Bitzer and Vatz) <Rhetorical Cannon> o invention [the creation of where you get what you want to say (argument)] o arrangement [organization of thoughts; determines effectiveness of argument] ˃ ethos [credibility] ˃ pathos [emotion] ˃ logos [logic] o style [the way in which you deliver] o memory [getting others to remember your argument] o delivery [style in which you present your argument]


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