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Types of Communication

by: Annie Young

Types of Communication Comm 2100-001

Marketplace > Communication > Comm 2100-001 > Types of Communication
Annie Young
GPA 3.45

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About this Document

Types of communication Objective vs. interpretative approach Purpose of theory
Intro to Communications
Margaret Quinlan Carbone
Class Notes
intro to communications, Comm Theory, Communication Theory, types of communication
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This 2 page Class Notes was uploaded by Annie Young on Monday February 8, 2016. The Class Notes belongs to Comm 2100-001 at a university taught by Margaret Quinlan Carbone in Winter 2016. Since its upload, it has received 20 views.

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Date Created: 02/08/16
Chapter 2: Talk About Theory I. Types of Communicators A. Behavior Scientist- Scholar who uses the scientific method to describe, predict and explain human behavior; empirical research B. Rhetorician- Scholar who studies how symbolic forms are used to identify or persuade people; rhetorical theory and criticism C. Objective Approach: 1. Objective Approach- singular truth that is reached through unbiased sensory observation; committed to uncovering cause & effect relationships. D. Interpretive Approach: 1. Various meanings/truths are possible when interpreting communication 2. Archetypal myths (universal experiences) used to portray message: birth  death  rebirth II. Objective or Interpretive Worldviews: Sorting out the labels A. Objective scholar=scientist, Rhetorical critic= interpretive studies 1. Humanists- study what it’s like to be another person in a specific time and place a) Some don’t like to be called ‘humanists’ so they go by rhetoricians, postmodernists, or critical scholars B. Interpretive and objective scholars look for the ways of reaching knowledge, core of human nature, questions of value and the purpose of having theory III. Ways of Knowing: Discovering the truth or creating multiple realities? A. Finding truth by in-depth studies 1. Epistemology- Study of origin, nature, method and limits of knowledge B. Scientists assume truth as singular, not dependent on local conditions; can be discovered by the 5 senses; also subjective and highly interpretive Chapter 2: Talk About Theory 1. Meaning is in the mind and because of this meaning is interpretive IV. Human Nature: Determinism or free will A. Determinism- the assumption that behavior is caused by heredity and environment B. Free will- every human act is ultimately voluntary 1. The difference between these two views is how language is used to explain each situation: “I had to” vs. “I wanted to” V. The Highest Value: Objectivity or emancipation? A. Values= priorities, questions of relative worth 1. Values guide how we think/feel and do B. Behavioral scientists maintain objectivity a) Empirical evidence- data collected through direct observation C. Critical interpreters value socially relevant research that seeks to rescue people from oppression. a) Emancipation- liberation from any type of oppression; empowerment VI. Purpose of Theory A. Behavioral scientists test research: how things works, hypothesis, test hypothesis, if hypothesis is true then can more accurately predict the outcome of situation B. VII. Objective or Interpretive A. Must understand underlying assumptions about truth, human nature, purpose of theory and it’s values before understanding what a theory is. a) Metetheory- theory about theory; the assumptions made when creating a theory.  a way to sort theories VIII. Plotting Theories on an Objective-Interpretive Scale A. Objective----------------------------------------------Interpretive continuum


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