Intro to Marketing Week 4
Intro to Marketing Week 4 MKTG2080
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This 2 page Class Notes was uploaded by Seth Notetaker on Tuesday February 9, 2016. The Class Notes belongs to MKTG2080 at University of Cincinnati taught by Ric Sweeney in Spring 2016. Since its upload, it has received 49 views. For similar materials see Intro to Marketing in Marketing at University of Cincinnati.
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Date Created: 02/09/16
Intro to Marketing Week 4 The Consumer Decision Process Need Recognition o Functional Needs o Psychological Needs Information Search o Internal o External o Factors affecting consumers search processes Perceived benefits versus perceived costs of search Locus of Control Internal locus of control External locus of control Alternative Evaluation o Attribute Sets Evaluate Criteria Determinant Attributes Consumer Decision Rules Compensatory- will pay more for more Noncompensatory- if they don’t have ___, not buying Purchase and Consumption Post Purchase o Customer satisfaction o Post purchase cognitive dissonance o Customer loyalty o Undesirable consumer behavior Types of Buying Decisions Involvement and Consumer Buying Decisions o Extended Problem Solving o Limited Problem Solving Impulse Buying Habitual Decision-Making Factors Affecting the Consumer Psychological Factors o Motives o Attitudes o Perceptions o Learning o Lifestyle Situational Factors Purchase Situation Shopping Situation o Store atmosphere o Salespeople o Crowding o In-Store demonstrations o Promotions o Packaging Temporal State Social Factors Family Reference Groups Culture Marketing Mix Factors Product Price Place Promotion
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