JOUR Chapter 4 Notes
JOUR Chapter 4 Notes JOUR 3190
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This page Class Notes was uploaded by Kyla Brinkley on Tuesday February 9, 2016. The Class Notes belongs to JOUR 3190 at University of Georgia taught by Thomas Hudson in Spring 2016. Since its upload, it has received 34 views. For similar materials see Journalism Writing in Journalism and Mass Communications at University of Georgia.
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Date Created: 02/09/16
Kyla Brinkley JOUR 3190 Spring 2015 Chapter 4 Notes From Print to Internet Repurposing Content a Journalists are expected to file online b Moving stories and information fast is important c Shovelware producing content for another medium and automatically moving it online by computer with little human intervention 9 Delivery System or Medium The internet is a delivery system and medium ii Delivery system internet can provide info in whatever form your readers want iii Medium digital storytelling iv Rapid relevance information delivered how you want it when you want it where you want it at fast speeds v We are in an environment where routine news itself has become a commodity vi Good engaging storytelling will work across media e Three Key Aspects i Searchability 1 Internet is vast sea of info 2 Search engine optimization a b C d e Industry designed to push sites onto first page of search engine results Manipulation is not needed ifjournalists adds who what when where why how early in the story This provides key words to appear in Google News results Care must be taken when writing Changes AP style no longer abbreviates states except in some circumstances to improve searchability 3 Headlines a b C Form title tags that search engines use Headlines wo added explanatory text takes on greater importance Online headlines don t use wordplay because reader is already there need to be descriptive Effective online headline l Conventional subject verb object structure ii More natural w articles helping verbs iii Use natural verbs iv Provide specifics 1 Specifics make headline more understandable and more searchable e Blog post titles are also headlines ii Scanability 1 When people use the internet they look for specific information in small digestible chunks 2 Printcast a Tight bright writing with one idea per paragraph i Less complex than newspaper more complex than broadcast ii Modified inverted pyramid series of short multiple paragraph inverted pyramids each focused on a single idea iii Use subject verb objects with few adjadv iv Add summary paragraph to top of story b Break items into bulleted lists i Opens up pages ii Don t over do it iii Keep each item short notjust bullets in front of paragraphs iv Don t use too many lists in one article v Observe the rule of 3 vi Parallel structure within list c Consider using subheads amp boldfaced words i Break up text in long stories ii Help reader pick out ideas iii Linkability 1 Links are the currency of the online world 2 Linked info creates intenNoven web 3 Some think sending someone away from their site with a link is a mistake but it can build credibility 4 If a reader can get to other useful sites from yours they will start at yours and increase exposure to your ads 5 Online value come from utility rather than content 6 Also important for news sites to link their own related stories 7 Linking still needs more attention among journalists 8 Understanding the ethos of the link is critical 9 Effective headlines can result in more links to a story 10 Key points a Links should be the reporter s job but the editor s responsibility b be specific and link directly c warn readers if a link takes them anywhere other than a standard Web page d choose your words carefully f The Condensed News Cycle i It is rare for a journalist to have a true exclusive for more than a few minutes ii Everyone now has access to continual updates iii News outlets compete with blogsdiscussion groups iv News is broken online first twitter fb v Speed poses new challenges for accuracy completeness fairness etc 1 Plagiarism can become issue vi The Return of the Shirttail 1 Shirttail the bottom of a story that is mostly background and will not change 2 This skill is making a comeback as stories are updated 3 Increased deadline pressure 4 Content being created for online and repurposed back to the legacy medium vii Making Corrections 1 Faster constant updating means more errors 2 News papers generally buried their mistakes on page 2 3 Public had little to no access to original story or correction 4 Internet challenges us to address issue of corrections a Mistakes are more easily found when everyone can be editorcommentator b Someone might want a quote or photo removed from a story 5 Challenges of online a How to make it easy to report story errors b How to display corrections c Should we have a central place to leave errors d How to handle unpublish requests viii Copyright and Creative Commons 1 The web is not public domain and publishing content online doesn t mean it is free to take 2 Linking can solve many of these problems 3 Fair Use a Journalists do have wider leeway to use others material as part of newsgathering if necessary to accurately report a story b But 4 key things must be balanced i Purpose and character of the use ii Nature of the copyrighted work iii Amount of the portion used in relation to the copyrighted work as a whole iv Effect of the use of the copyrighted work c Material doesn t need a copyright symbol or to be registered with the Copyright Office to be covered by copynght d Danger of violation is higher with visualmultimedia material e Court rulings often hinge on the economic damage done f When in doubt leave it out 4 Creative Commons a Established to help promote the sharingreuse of works b CC license can have 2 conditions i Whether derivatives can be made from the work ii Whether the work is licensed for commercial or noncommercial use Most open license requires attribution Most restrictive attribution noncommercial no derivatives allows it to be shared for noncommercial purposes only and without any changes e Journalists use items allowed for commercial use no g Blogging i Publishing system and an ethos set of ideals ii Has dramatically reshaped howjournalists do theirjobs iii Quickereasier publishing platform iv Term weblog credited to Jorn Carger v Shortened form blog Peter Merholz 1999 vi Blogger released late 1999 vii Each post is a separate url allowing easy linking viii Presented in reserve chronological order ix Caught on because it bolsters websites connects with readers finds new avenues for advertising x Young journalists are urged to keep blogs so their work can be updated
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