Areas of Advertising Regulations-Feb 11
Areas of Advertising Regulations-Feb 11 MKTG2001
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This 2 page Class Notes was uploaded by Jayne Johnston on Tuesday February 9, 2016. The Class Notes belongs to MKTG2001 at University of Cincinnati taught by Richard Sweeney in Summer 2015. Since its upload, it has received 160 views. For similar materials see Advertising and Society: from Ancient Greece in Business at University of Cincinnati.
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Date Created: 02/09/16
Areas of Advertising regulation Deception and unfairness Competitive issues Advertising to children Deception and Unfairness I cure woman ad Lady clear skin ad-arsenic wafers Subway foot long is only 11 inches, sub shrinks in oven Head On, doesn’t tell you what is in it. Had a numbing agent that only relieved the pain for a few minutes. SlimQuick, a lot of caffeine in it Lipo-6, pills L’Enfant Plaza, Hotel Rooms – Washington, D.C. Hudson Hotel – NYC, small room Blue Moon Hotel – Miami, extremely small pool Mandarin Oriental – Miami, extremely small pool Low Price Low price is higher than regular price Competitive Issues Bounty Paper Towels – documented commercial of how it is better than leading brand Healthspan – quality supplements for lower prices BMW – Automatic Stability Control, Audi doesn’t Advertising to Children Tony the Tiger Typhoon II Government Regulation Federal Trade Commission (1914) Federal Communications Commission – regulates TV and advertising Food & Drug Administration – what you can and cannot put into things US Postal Service – what can be mailed and what can’t be mailed Bureau of Alcohol, Tobacco, and Firearms Industry Self-Regulation National Advertising Review Board State and Local Better Business Bureaus Advertising Agencies and Associations Media Organizations Internet Self-Regulation Consumers as Regulatory Agent Consumer Federation of America Consumers Union Commercial Alert Regulatory Agents in Direct Marketing and E-Commerce Privacy Spam CAN spam Act Contest and Sweepstakes Telemarketings Regulatory Agents in Sales Promotions Premium Offers Trade Allowances Contests and Sweepstakes Product/Brand Placement Regulatory Agents in Public Relations Privacy Copyright Infringement Defamation
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