Week 1 Marketing Management
Week 1 Marketing Management 3104
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This 2 page Class Notes was uploaded by Rachael Sharp on Wednesday February 10, 2016. The Class Notes belongs to 3104 at Virginia Polytechnic Institute and State University taught by Dr. Wertalik in Winter 2016. Since its upload, it has received 112 views. For similar materials see Marketing Management For New Ventures in Marketing at Virginia Polytechnic Institute and State University.
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Date Created: 02/10/16
MKTG 3104 Professor Wertalik February 8, 2016 (Dis)Honesty The Truth About Lies Movie Notes: ■ Behavioral Economics doesn’t make any assumptions. To put people in the situation and see how they behave. ■ By doing this they are able to see that people don’t always behave in rational ways. ■ Fudge Factor ability to miss behave and think of yourself as a good person. ■ Examples: speeding 5 mph over, exaggerating on a profile ■ rationalizing by saying “Everyone is doing it” ■ The Matrix Experiments: problems that everyone could solve if they had enough time. They would not give people enough time, pay them the # of dollars that people get right. On average people solve 4 problems, but said they solve 6. big and small cheaters. ■ Often times creativity and dishonesty come together ■ The Tucker Max story (“I Hope they Serve Beer in Hell”) by creating/lying his brand, movie and book were strengthened. They did this by lying and offending people leading to more media attention… their ultimate goal. It was hard to define the line of “right” and “wrong” and what was “too far”. ■ “All creatures have deception. The bigger the brain, the more chances to lie.” ■ birds can camouflage, chimpanzees hide their food, humans ■ We grow up in a social world and learn that a little bit of lying is okay. ■ IF we justify that we are doing something for a good cause, there is no arousal or conflict. Some lie detectors don’t pick up lies about a charity. ■ Insider trading information not hurting anyone directly, so it does not feel wrong at first. ■ Having the conversation about doing something illegal is crossing the line. ■ Gender differences between men and women lying/cheating? No. ■ Matrix Variations: SOCIAL NORMS ■ your own morality possibility that people wouldn't catch you and that it is okay to. Cheating is more of the question of what is socially acceptable in your circle vs. being smart. Ashley Madison is a website for married people or people in a relationship that want to have an affair. Most of the people on the website are married, so it masks the reality of what is happening is wrong. ALSO you are able to hide behind a computer screen. ■ even when you know it’s wrong, the immediate gratification masks what you know is right. Conflicts of Interest: Dot Experiment. ■ Just determine what side has more dots one side earns more money one does not. People are actually crossing the line by choosing the side with money vs. the actual sde with more dots. Once we lie, we are more likely to lie again. ■ The tenth time you lie, the response of your brain goes down. They predict the reason this happens is because the brain adapts. The rest of the movie will continue on Monday…
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